ICO Partners is looking for a social media and influencer marketing manager to join our multinational team. We’re based in the vibrant city of Brighton, UK and looking for someone who can  join us to oversee a varied number of video games clients.

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ICO Partners is looking for a Junior Communications Manager to join our multinational team. We’re based in the vibrant city of Brighton, UK and looking for someone who can  join us to oversee a varied number of video games clients. 

Read more

We are hiring!

We’re looking for an experienced native English PR executive at ICO Partners with equal amounts of writing skill, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communications, like a community or social media manager.

In case you didn’t know, we are based in the South of England, in sunny Brighton, a lively seaside city just one hour from central London by train. Our PR work deals with online games – current projects include Crowfall and World’s Adrift while in the past we have worked together with Hi-Rez Studios and Riot Games, for instance – as well as indie titles such as The Lion’s Song, Northgard and older projects including 2Dark, Blackwood Crossing, the Endless games franchise and Fragments of Him.

If this sounds like you, and you’re interested in joining a small, fun-loving (but hard-working) team, please send your CV to jobs@icopartners.com and/or drop us a line for more info.

Here’s the job spec:

________

Who we are: ICO Partners Ltd., a small but growing online games services consultancy and PR agency based in Brighton, UK. Find out all about us at www.icomedia.eu.

Who we need: A flexible, experienced and motivated communications professional with a passion for video games.

Skills and requirements:

  • Native English speaker with very strong spoken and written communication skills
  • Minimum 3 years of experience in a position involving direct contact with the media
  • A background in PR, journalism, social media or community management is desirable
  • Deep understanding of the UK and English game media and industry
  • Proven organisational and planning skills, including PR planning and strategy
  • Self-motivated approach to work; ability to work to short deadlines and under pressure
  • Ability to work with and analyse data, as well as report writing
  • Experience working in multicultural teams and across languages
  • Additional language skills are a plus
  • Skills and experience in online marketing or social media is a strong plus
  • And last, but not least – A genuine experience and passion for video games

Responsibilities:

  • Managing relationships with journalists across selected European territories with primary care for English media.
  • Working closely with clients to create and implement PR plans, schedules and communications
  • Drafting press releases and media alerts
  • Developing and updating media lists and contact databases
  • Participating in daily media relations tasks, including media outreach, collection and analysis of press coverage, reporting, organization of events, interviews and promotions
  • Assisting with market research projects
  • Participating in product testing as required

Remuneration : TBD

Location:  Brighton, UK
Reports to:  PR manager
Hours:  Full-time, 37.5 hours per week

Contact:  jobs@icopartners.com

ICO is hiring again! We’re looking for a native German experienced PR executive with equal amounts of writing skill, good contact network, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communications, like a community or social media manager.

If this sounds like you, and you’re interested in joining a small, fun-loving (but hard-working) team based in Brighton, please send your CV to jobs@icopartners.com and/or drop us a line for more info.

Here are the specifics of the job:

________

Who we are: ICO Partners Ltd., a small but fast-growing online games services consultancy and PR agency based in Brighton, UK. Find out all about us at www.icomedia.eu.

Who we need: A flexible, experienced and motivated communications professional with a passion for video games.

Skills and requirements:

  • Native German speaker with very strong spoken and written communication skills
  • Minimum 3 year’s experience in a position involving direct contact with the media
  • A background in PR, journalism, social media or community management is desirable
  • Deep understanding of the German games media and industry
  • Proven organisational and planning skills, including PR planning and strategy
  • Self-motivated approach to work; ability to work to short deadlines and under pressure
  • Ability to work with and analyse data, as well as report writing
  • Experience working in multicultural teams and across languages
  • Additional language skills are a plus
  • Skills and experience in online marketing or social media is a strong plus
  • And last, but not least – A genuine experience and passion for video games

Responsibilities:

  • Managing relationships with journalists across selected European territories with primary care for German-speaking media
  • Working closely with clients to create and implement PR plans, schedules and communications
  • Drafting and translating press releases and media alerts
  • Developing and updating media lists and contact databases
  • Participating in daily media relations tasks, including media outreach, collection and analysis of press coverage, reporting, organization of events, interviews and promotions
  • Assisting with market research projects
  • Participating in product testing as required

Remuneration : TBD

Location:  Brighton, UK
Reports to:  PR manager
Hours:  Full-time, 37.5 hours per week

Contact:  jobs@icopartners.com

Following up on the two reports that we released last year, we are releasing today another report looking at how video games media cover a specific topic. With the mobile game industry steadily growing year after year, we looked into how this segment of the industry was covered by specialist gaming media specifically.

Using a similar format to the one for the report written on VR in games media, we used the data we collect across more than 900 specialist websites in EFIGS to look at the volume of coverage dedicated to mobile topics during 2016. We also chose 6 mobile games and their coverage to analyse in more depth. Here are some of the findings.

French games media showing the least interest in mobile

Looking at the lowest criteria, this shows the percentage of games media that made at least a passing mention of mobile platforms during the year 2016. Like with VR, English media are the most likely to cover mobile topics, just ahead of Spanish media.

What is interesting to see is that in French, German and Italian games media, VR is covered by a larger portion the websites.

We were quite surprised to find out that, across all languages, both iOS and Android were fairly balanced in the number of sites mentioning them. There was no strong bias for either of the two platforms.

This was also true for the total number of articles mentioning the platforms, with only 3% more articles mentioning the iOS ecosystem.

Pokemon Go is too big

2016 was marked by the Pokemon Go phenomenon, and we had to account for it in the way we presented our findings. For each language that we analyse, we present the “top games” with two graphs. One with all the games, and one without Pokemon Go.

Interestingly, the other Nintendo mobile games got top spots as well, showing the stronger interest media have in mobile projects as soon as a major video game actor is part of it. In the graph above, out of 10 games, only 3 (Clash Royale; Clash of Clans; Candy Crush) are native to the mobile ecosystem. The fact that they are financially far more successful than these other games is irrelevant when it comes to the comparative volume of coverage they received.

Case studies

Following video games news day-to-day tends to warp your perception of what represents a major announcement. Building case studies of specific mobile games was enlightening. The single most successful PR beat for Candy Crush Saga had nothing to do with the game, but was due to the announced acquisition of the game’s studio by video game giant Activision. The second most important event was the launch of Pokemon Go, where collateral mentions of Candy Crush were numerous enough to make it a major PR moment for the franchise.

The report includes case studies of:

  • Pokemon Go
  • Clash Royale
  • Candy Crush Saga
  • Game of War
  • Deus Ex Go
  • Final Fantasy: Brave Exvius (compared to 3DS game Final Fantasy Explorers)

 

You can find further insights in the report – we tried to price it low enough for as many people as possible to be able to get access to it.

Over the past few years, we have been trying many different ways to support the growing number of independent studios, especially when it comes to gaining visibility for their video games. The realities of a PR agency like ICO Media mean that we charge for the service. While this is often outside of what the studios can afford, that doesn’t mean we are not trying to find ways around it.

For instance Thomas (the-other-Thomas) is contributing regularly to events like the GDC (you can watch a free talk on the 5 Pillars and Pitfalls on indie games PR here), the Central Europe Game Conference (a free talk on PR basics for indies can be found here), or most recently, Digital Taipei (yes, there are independent studios in Taiwan), are part of that.

And as we look on how we can help further, the team has devised a one-day workshop specifically geared towards independent studios who can’t afford to pay an agency. The idea is very much to explain in great detail how to outreach media and influencers, but also to give the opportunity for the studios to show their texts, assets, and PR plans to PR professionals, get their feedback, and improve their strategy with concrete advice they can apply to their project.

 

The very first edition of this workshop will take place on the 14th of October, around the corner from us in Brighton, UK. You can find more details and the workshop content on the page of the event.