Games agency unlocking your self-publishing potential since 2008. Comms (PR + Influencers), BI & Marketing .
Worked on League of Legends, Dungeons & Dragons, SMITE, Northgard, Magic: The Gathering and many more.
We work with you to find your voice and tell your story to the right audience. From connecting with the right journalists to launching great influencer marketing campaigns, drafting your latest press release or managing your online social media presence, we do it all.
We stay on top of trends, gather and analyze data and help you make informed decisions about your games. We have assisted dozens of happy partners with publishing decisions in the last 12 years and our data studies regularly feature in industry press.
Our team is made of games-industry veterans, working in the AAA and indie games you love. We live and breathe publishing and can help bringing your game to market. And if we can’t help you directly we will connect you to the right people who can.
Our team has published some of the most complex, genre-defining games in the industry, managed communities and content creators and navigated the challenges of always-on. Be it on PC/Mac, Xbox One, PS4 or Switch, we likely have done it before.
Our multilingual in-house team is able to promote your game across 30 countries and 20 languages in Europe, all from one central location in Brighton, UK. We understand market specificities and cultural differences across this incredibly diverse region.
We are crowdfunding power-users, we know the data and have done ample research on what crowdfunding success looks like. If you’re building a Kickstarter campaign and are not sure about how to do it, reach out, we can certainly help.
When you are an indie developer with limited time and limited marketing expertise, having a partner like ICO is critical. They know the indie scene, and they know everyone who talks about the indie scene. They have a true passion for games, and it makes a difference every day in the work they deliver!
We worked with ICO on Paper Beast, the team is very professional, reactive and super available. Their PR reports are absolutely great. Hope to work again with them in the future
I’m very pleased with our partnership with ICO. They care just as much as we do for our game, and have been great at making and executing plans to achieve our goals against the media landscape. At the same time, they’ve remained flexible enough to quickly alter things as situations have changed or new opportunities have arisen.
We, White Owls have been supported by ICO Partners since the end of 2017. They are great professionals, and the consulting on crowdfunding has been perfect so far. Also their CEO Thomas is the one of the best person to teach you on how to build trust and support from backers on Kickstarter, he is the one of best experts on crowdfunding. We definitely hope to work with them as partners in the future too.
ICO has been providing communication support for World of Warships and World of Warships Legends in key European markets. Throughout this period they has proved to be a capable, proactive and a reliable agency partner. With the help of their local expertise and global experience we managed to achieve great results together.
ICO’s team is highly motivated and always ready to look for new communication opportunities.
It’s really comforting to know that you can count on ICO’s friendly team to guide you through the challenges an indie publisher can face. Thanks to a perfect understanding of our goals, they helped us multiple times to figure out the best PR plan for our games.
Thomas started working on online games in 1999 and has never stopped since then, getting involved into in projects both grand and small.
Always with an eye on the upcoming changes to the market, he ensures the company operates smoothly while lending his extensive expertise to our clients.
Diane started her career at Ubisoft in France in Marketing, before being hired by NCsoft Europe as Business Development Manager, managing 3rd party product evaluation and market research. In 2008, she joined Thomas in founding ICO Partners, where she specializes in market intelligence, marketing and monetization topics.
A Spanish computer engineer with over 15 years experience in the games industry. Before joining ICO David worked for 5 years at NCSOFT Europe, overseeing communications for the Guild Wars 2 community and influencer marketing areas. Afterwards, he took a role as Head of Communications in consumer electronics company Kano Computing, where he led all
communicatio ns efforts, including PR, content marketing, social media and influencer marketing.
Aaron is an award-winning multi-disciplined Creative Director with 20 year’s experience building brands and creating authentic campaigns. Before ICO, he worked at Kano Computing conceiving and launching new products that saw Kano named by Fast Company as the 2nd ‘Most Innovative Company’ in Consumer Electronics in the world, ahead of Google and Microsoft. He has worked with LucasFilm, Skype, Warner Bros., Innocent, King, Giffgaff, TeamGB and more.
Enrique has a bachelor in journalism and a masters degree in narrative and scripting. He’s been in the Spanish games industry for over 15 years and held different roles as news editor as well as social media editor for top tier gaming and general interest outlets in the region. His most recent experience had him interacting with influencers and organizing one of Spain’s largest Japanese-themed festival, Mangafest in Seville.
Lewis studied journalism and has worked across multiple roles in the video game industry for more than 10 years. Having written for a cross-section of media outlets, including Rock, Paper, Shotgun, Kotaku and MMORPG.com, he has since jumped the fence to PR. He brings a unique perspective to clients by using his wealth of experience. Support indies!
With a passion for Video Games and Cosplay, Lisa always wanted to have a career in the Entertainment Industry. She graduated in 2016 with majoring in Media, Game and Theatre Studies. Before joining ICO in 2018 she worked as a Tech and Games Journalist in Germany’s Gaming-Capitol Hamburg, still continuing her passion for writing today. At ICO her focus is on the German and Russian Market.
Jessica’s first game was Penguin Adventure on MSX and she never quit video games after that. She studied Literature and Communication, then was a journalist and community manager for a French media group, before working as a Communication Manager at Dotemu and The Arcade Crew for four years. She’s now a part of the ICO Partners’ team and focusing on the french market. She loves cheese and dogs but not mixed together.
Fanny has been passionated about videogames, indie creators and mangas since she was very young. She specializes in Digital Communications and holds a bachelor and a masters degree on the subject. Previously she held different roles between PR, Events, CM and Graphism and her most recent work was at Bandai Namco Entertainment France.
Lisa is bringing her knowledge of the developer community and event landscape to ICO. She has spent the past 5 years at Unity supporting game developers across EMEA by organising Unity Developer Days, game jams, online events and networking events.
Prior to that, she graduated from Brighton University with a Computer science(Game Development) degree. Lisa is passionate about diversity in the Games Industry and has been involved in various diversity efforts over the years.
Early on, Jenie knew that she would like to work in the video game Industrie one day.
She was determined to turn her passion into a career and share her enthusiasm for video games.
Equipped with a degree in German language and literature with a focus on Game studies, she graduated with a Bachelor of Arts.
She was already able to gain experience in marketing, editing/writing, podcast production and management.
After her studies she worked as an editor and social media manager for an iGaming company and now works with us as communication manager.
With a bachelor‘s degree in Financial Management and a master’s degree in Marketing & Sales from the top European business schools, Maria brings a unique blend of analytical thinking and creative flair to her role. She previously worked at Private Division, running PR campaigns for indie and AAA games across EMEA and APAC markets. Maria is driven to popularize Game Studies and believes that gaming can broaden minds and help people. Her academic knowledge and hands-on experience in game development make her a well-rounded professional in the gaming space.
Video games professional with 10 years experience in esports with major gaming companies. Commentary, analysis, broadcast hosting and community management has comprised the majority of my career, working at Riot Games on League of Legends and the LoL World Championships.
Prior to that I worked with Team Dignitas alongside brands such as Alienware, Intel, and HyperX on marketing strategies, as well as pro-teams, personnel, and event management. Thanks to my work with esports and gaming partners, I am comfortable in public facing positions as a brand ambassador for both broadcast and corporate capacities.
David studied Tourism at university and took a postgraduate in Corporate Communications, and applied that knowledge into the video games industry. After working as a Junior Public Relationships for Play Station Spain and Community Management for more than two years at Ubisoft, David joins ICO to bring his ideas and attention to detail to different brands in order to bolster their Social Media presence, as well as Influencers curating and management.
David is a curious and enthusiastic developer. He started working on a website for his favourite videogame and fell in love with programming. At eighteen, he started a Youtube channel to learn about video editing and video games, allowing him to collaborate with big video games companies and influencers.
He’s been working as a frontend developer for industry-leading brands, granting him the opportunity to learn about several businesses and how they solve problems and bring new ideas to life through code.
With a passion for video games, David joins ICO to build incredible tools and products to help the ICO team.
Ga-Yi grew up with many interests, including new technologies, foreign culture, and video games —a constant in her life. During her Marketing and Communication bachelor and her Strategic Management master, she squeezed some time in her busy schedule to work as a video game demonstrator during French events. Then, before joining ICO, Ga-Yi worked in content management and business development at Plug in Digital and Wargaming. Ga-Yi loves cooking, and *will* ramble on her newest recipe.
Before moving to England to take on an International Producer role at NCsoft Europe, Hyunah lived in Japan for 3 years while working at NHN Japan as a lead game designer. Previously, she worked as a game designer at NCsoft Korea and has extensive experience in online games.
Hyunah has worked in licensing entertainment properties from Korea and Japan for her own company, and has a background in Film and TV production, having originally graduated from Dongguk University in Seoul.
Drop us a line if you want to know more about what we do, set up a call or meeting, join our press and content creators list or just to say hello.
We love meeting new people!
4F Victoria House
125 Queens Road
Brighton, BN1 3WB