HELLO, THIS IS ICO. EXPERTS IN GAMES PUBLISHING


Self-publishing games agency helping in Marketing, Communications and Crowdfunding since 2008. Past projects: Baldur's Gate 3, League of Legends, Dungeons & Dragons, SMITE, Tunic, Northgard, Dispatch, The Operator...


what we do

communications

Working with our partners we help tell their story to the right people. From connecting with the right journalists to launching great organic creator marketing campaigns, managing paid creator marketing budgets, drafting press releases or getting award submissions and showcases, we've done it all.

Crowdfunding

We have a long track-record of successful Kickstarter campaigns and all the information our partners need for their campaigns. We consult, support and help studios design, launch and manage their campaigns, start to finish.

marketing

Go-to-market, paid media, merch, in-person activations and events. We can help with almost everything to market your game. And if we can't help you we probably can connect you to the right people who can.

our credentials + case studies

evolving games

Our team has published some of the most complex, genre-defining games in the industry, managed communities and content creators and navigated the challenges of always-on.

INTERNATIONAL PR

Our multilingual in-house team promotes games in 30 countries and 20 language, through Europe and North America. We understand market specifics and cultural differences across the map.

Unique toolset

We build tools to track what matters. From media coverage to the impact of your creator campaigns or the management of your review keys. We are agile, data-driven and efficiency-focused.

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Partners

Larian Studios Shiro Games Finji LOG Creative Assembly Capy Games Tencent Games Neowiz
Wizards of the Coast Riot Games Bandai Namco Polyarc Hi-Rez Studios ARTE AdHoc Studio Koei Tecmo Xplored Don't Nod Amplitude Studios

meet the team

Thomas Bidaux
Thomas Bidaux

CEO, Co-founder


Thomas started working on online games in 1999 and has never stopped since then, getting involved into in projects both grand and small. Always with an eye on the upcoming changes to the market, he ensures the company operates smoothly while lending his extensive expertise to our clients.

Diane Lagrange
Diane Lagrange

Director, Co-founder


Diane started her career at Ubisoft in France in Marketing, before being hired by NCsoft Europe as Business Development Manager, managing 3rd party product evaluation and market research. In 2008, she joined Thomas in founding ICO Partners, where she specializes in market intelligence, marketing and monetization topics.

David Ortiz
David Ortiz

COO


20+ years in games. Ex-NCSOFT, overseeing comms for Guild Wars 2 community and influencer marketing. Ex-Head of Communications in consumer electronics company Kano Computing, leading PR, content marketing, social media and influencer marketing.

Aaron Hinchion
Aaron Hinchion

Creative Director


Aaron is an award-winning multi-disciplined Creative Director with 20 year's experience building brands and creating authentic campaigns. Before ICO, he worked at Kano Computing conceiving and launching new products that saw Kano named by Fast Company as the 2nd 'Most Innovative Company' in Consumer Electronics in the world, ahead of Google and Microsoft. He has worked with LucasFilm, Skype, Warner Bros., Innocent, King, Giffgaff, TeamGB and more.

Enrique Garcia
Enrique Garcia

Senior Comms Manager


Enrique has a bachelor in journalism and a masters degree in narrative and scripting. He's been in the Spanish games industry for over 15 years and held different roles as news editor as well as social media editor for top tier gaming and general interest outlets in the region. His most recent experience had him interacting with influencers and organizing one of Spain's largest Japanese-themed festival, Mangafest in Seville.

Jessica Richard
Jessica Richard

Senior Comms Manager


Jessica studied Literature and Communication, then was a journalist and community manager for a media group, before working as a Communication Manager at Dotemu and The Arcade Crew. She loves cheese and dogs but not mixed together.

Lewis Burnell
Lewis Burnell

Senior Comms Manager


Lewis studied journalism and has worked across multiple roles in the video game industry for more than 10 years. Having written for a cross-section of media outlets, including Rock, Paper, Shotgun, Kotaku and MMORPG.com, he has since jumped the fence to PR. He brings a unique perspective to clients by using his wealth of experience. Support indies!

Fanny Moreaux
Fanny Moreaux

Comms Manager


Fanny has been passionated about videogames, indie creators and mangas since she was very young. She specializes in Digital Communications and holds a bachelor and a masters degree on the subject. Previously she held different roles between PR, Events, CM and Graphism and her most recent work was at Bandai Namco Entertainment France.

Lisa S Eliasson
Lisa S Eliasson

Comms Manager


Lisa is bringing her knowledge of the developer community and event landscape to ICO. She has spent the past 5 years at Unity supporting game developers across EMEA by organising Unity Developer Days, game jams, online events and networking events. Prior to that, she graduated from Brighton University with a Computer science(Game Development) degree. Lisa is passionate about diversity in the Games Industry and has been involved in various diversity efforts over the years.

Jennifer Grabowski
Jennifer Grabowski

Junior Comms Manager


Early on, Jenie knew that she would like to work in the games industry. Determined to turn her passion into a career and share her enthusiasm for video games. She has a degree in German language and literature with a focus on game studies as well as a bachelor in arts. She was already able to gain experience in marketing, editing/writing, podcast production and management and after her studies she worked as an editor and social media manager for an iGaming company.

James O'Leary
James O'Leary

Marketing Manager


Games professional with 10 years experience in esports with major gaming companies. Commentary, analysis, broadcast hosting and community management has comprised the majority of James's career, working at Riot Games on League of Legends and the LoL World Championships. Prior to that James worked with Team Dignitas alongside brands such as Alienware, Intel, and HyperX on marketing strategies, as well as pro-teams, personnel, and event management.

David Almodovar
David Almodovar

Marketing Manager


David studied Tourism at university and took a postgraduate in Corporate Communications, and applied that knowledge into the video games industry. After working as a Junior Public Relationships for Play Station Spain and Community Management for more than two years at Ubisoft, David joins ICO to bring his ideas and attention to detail to different brands in order to bolster their Social Media presence, as well as Influencers curating and management.

Hyunah Chun
Hyunah Chun

Marketing Manager


Before moving to England to take on an International Producer role at NCsoft Europe, Hyunah lived in Japan for 3 years while working at NHN Japan as a lead game designer. Previously, she worked as a game designer at NCsoft Korea and has extensive experience in online games. Hyunah has worked in licensing entertainment properties from Korea and Japan for her own company, and has a background in Film and TV production, having originally graduated from Dongguk University in Seoul.

Anja Lorenz
Anja Lorenz

Senior Communications Manager


Anja found her love for videogames playing Spyro the Dragon with her mom. Since, games have been a part of her life. A bachelor’s in psychology brings a unique perspective to her PR work. Worked with Epic, Pokémon, Activision Blizzard and Capcom.

Saúl Martín
Saúl Martín

Backend Developer


Saul is a creative, restless and curious computer engineer who began his career as a developer for one of the largest banks in Spain. Now, pursuing his true passion for videogames, he brings his expertise to ICO to craft the best tools for the team.

Murilo Polese
Murilo Polese

Full Stack Developer


Creative technologist full-stack dev specialising in interactivity, computational art, and visual systems. Former collaborator with Kano, Makey Makey & Arduino. Educator at School for Poetic Computation & Hyper Island. Advocates play-based learning.

Maria Khodaeva
Maria Khodaeva

Communications Manager


Financial Management & Marketing graduate from top EU business schools. Former PR professional at Private Division, supporting indie and AAA titles across EMEA and APAC. Passionate about Game Studies and the power of games to broaden minds.

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Get in touch

Drop us a line to know more about what we do, set up a call or just to say hello. We love meeting new people!


Come visit us!

4th Floor Victoria House
125 Queens Road
Brighton, BN1 3WB
United Kingdom

contact@icopartners.com