E3 2017 Media Coverage Analysis – aka “Who won the E3 media battle?”

As per the tradition, this is the media coverage analysis of the 2017 E3 that took place last week.

Job opportunity at ICO Partners: German PR Executive for Video Games

We are hiring again! This time, we’re looking for a native German experienced PR executive with equal amounts of writing skill, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communication, like a community or social media manager.

Six Tips to Get a (Better) Metacritic Score

For almost seven years, part of my job in the video games industry has been to look at, analyze and predict review scores of games. I’ve done this for a variety of different clients, from my previous employer EA to a host of smaller and bigger indie developers. At ICO, we have quite a bit […]

New report available: Mobile in games media

We have a new report out – find out about the coverage of mobile topics in the video games media.

Media coverage analysis – Launch of the Nintendo Switch

This is the third article of media coverage analysis for the Nintendo Switch, but it’s the most important one as the console has now been released. While I will discuss previous announcements, you can read again the posts about the console’s first announcement and the January event that revealed most of the details about it. […]

A guide to easy and pretty gaming gifs

In preparation for my upcoming GDC talk “Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and ‘No Man’s Sky’“ I talked to plenty of high profile journalists to find out what makes them cover games.

Kickstarter in 2016 – Year in review

Like last year, a review of Kickstarter in 2016 in numbers. As usual, I have put together a massive powerpoint deck with tons of numbers and details across all the different categories of projects on Kickstarter. The deep dive in the game category will be for next week.

Media coverage analysis – Nintendo Switch January event

Back in October, I did an analysis of the announcement of the Nintendo Switch. It was a rather short one, with very few details shared at the time, with the promise of a more in depth presentation following an event in January. That event was last week, and now is a great time to look at […]

6 PR lessons learned from launching the episodic indie game The Lion’s Song

At ICO Partners we do PR for a wide range of games (from SMITE to Armello) and recently we started working on our first episodic game: The indie title The Lion’s Song.

To celebrate this week’s launch of Episode 2, in this blog post we want to share some episodic-specific lessons we learned from supporting developer Mipumi Games to launch Episode 1 of the game.