Video Games in the Media Landscape – 2 New Reports Available Now

We have two new reports available, one on the video games media landscape in the West, and another on VR in games media.

Unabridged Comments – What we can learn from Fable Fortune’s Kickstarter [MCV]

This Unabridged Comments comes from the MCV article digging into the challenges of F2P games with crowdfunding in general and Fable Fortune misfortunes in particular.

Unabridged Comments – Are Digital Cards Games a Bubble? [Gamasutra]

A Comments Unabridged from the Gamasutra piece on Digital Card Games.

Pokémon Go media coverage is truly insane – analysis

Currently there is no way to miss Pokemon Go. In its short lifetime, the game is breaking records left and right like being the biggest mobile game in the US ever or attracting more users than services like Twitter or Tinder.

E3 2016 Media Coverage Analysis – aka “Who won the E3 media battle?”

E3 is now over, the weekend has passed, the attendees have flown back to their homes, and it is time for me to go over the media coverage of the events, as is now traditional.

The clash of Titans – Call of Duty Infinite Warfare and Battlefield 1 reveals media coverage

A look at the performance of the reveals of Call of Duty: Infinite Warfare and Battlefield 1

ICO GDC 2016 talk for free: The 5 Pillars & Pitfalls of Indie Games PR

On this blog we mostly talk about topics from the video games consulting part of ICO Partners, but we also have an excellent Public Relations team working on a wide range of clients and titles (from big players like SMITE, Fractured Space, Endless Legend to indie titles such as Evoland, The Lion’s Song and Fragments of Him). This April I […]

Is an April fools’ joke a good PR tool for your game?

Traditionally, on every April 1st countless game makers pull off April fools’ jokes, with at least as many gamers and more importantly media laughing or complaining about them. This raises the question of whether cooking up an April fool’s joke could be more than just an enjoyable team building exercise, and actually be a strong PR tool for your game? The short answer: yes! Just kidding: like almost everything in PR it depends on circumstance.

To try answer the above question more in-depth, we analysed some general data from this year’s jokes. We also examined four very different examples in greater detail. The data below should hopefully help you decide whether participating in next years April’s fool’s fun is worth your PR resources.