ICO GDC 2016 talk for free: The 5 Pillars & Pitfalls of Indie Games PR

On this blog we mostly talk about topics from the video games consulting part of ICO Partners, but we also have an excellent Public Relations team working on a wide range of clients and titles (from big players like SMITE, Fractured Space, Endless Legend to indie titles such as Evoland, The Lion’s Song and Fragments of Him). This April I […]

Is an April fools’ joke a good PR tool for your game?

Traditionally, on every April 1st countless game makers pull off April fools’ jokes, with at least as many gamers and more importantly media laughing or complaining about them. This raises the question of whether cooking up an April fool’s joke could be more than just an enjoyable team building exercise, and actually be a strong PR tool for your game? The short answer: yes! Just kidding: like almost everything in PR it depends on circumstance.

To try answer the above question more in-depth, we analysed some general data from this year’s jokes. We also examined four very different examples in greater detail. The data below should hopefully help you decide whether participating in next years April’s fool’s fun is worth your PR resources.

GDC 2016 in media coverage

Like last year, I have put together a quick summary of the media coverage of the Game Developer Conference.

Games on Kickstarter in 2015

As promised, this is the second part of me looking at the past year and Kickstarter, this time looking at games and only games. It might help for a more general context to have a read of the previous post on Kickstarter as a whole for last year. Like in that article, you can find a fairly substantial deck with slides at the end for you to look at all sorts of numbers on that category.

Kickstarter in 2015 – Review in numbers

While I have missed the symbolical January window to post about the past year, this review of Kickstarter in 2015 in numbers will hopefully still of interest to all of you. Like for the blog post I did last year, I have put together a massive powerpoint deck with tons of numbers and details across all the different categories of projects on Kickstarter. Unlike last year, I won’t discuss the game category in depth in this blog post. But don’t be disappointed, I will make a dedicate one for this shortly.

Top games in the media in 2015 (and how well the platforms did too)

With 2015 behind us, and the new year already under way, it is time for the traditional year-in-review articles, and I don’t see any reason for us to avoid the trend. I went to Twitter to ask about what to tackle first, and the media overview won over a Kickstarter post (probably due to my recent article on GI.biz satisfying the need for the time being, but don’t worry, a Kickstarter related article will happen too).

The crowdfunding bubble isn’t bursting – Gamesindustry.biz feature

The fine folks of GamesIndustry.biz have invited me to be part of their year end series to write an article on crowdfunding and video games in 2015.

Paris Games Week 2015 – Media coverage

Going back as promised on this year’s game events and their media coverage, today I am looking into the early results of the Paris Games Week held from 28th of October to the 1st of November.

PR Intelligence – Video game events

A look into the media coverage of some of the key video game events.

Stretch Goals – Best Practices for video games crowdfunding [Part 2]

In this second part, I go over the pros and cons of the different kind of stretch goals seen in video games crowdfunding campaigns.