Media Coverage Analysis – Nier: Automata Case Study

You might be familiar with the different analysis we conduct around key media events of the games industry, such our regular E3 and gamescom media coverage analysis. We have in the past used the same tools to help games companies better understand their PR actions and identify ways for them to improve their reach. I […]

Decrypting video games events: which one is right for you?

There are more and more events every year dedicated to video games. Navigating through the annual schedule is getting increasingly complex, and we have many discussions with our different partners about the merits of the different events for them to attend, depending on the profile of their games, the current state of development of the […]

Come work with us!

Our PR services are evolving and we are recruiting in for a new role: PR Team Senior Manager The description is the following : Skills and requirements: Graduate in public relations, journalism, marketing or related programme Fluent in English. Fluency in an extra European language is appreciated. Minimum 3 year’s experience in a position involving contact […]

Kickstarter in 2017 – Year in review

Before January is out, here is the annual look at Kickstarter for the year 2017. Where is Kickstarter going? Overall funding bounces back After its very first year of decline in funding of projects in 2016, Kickstarter sees a bounce back in the overall money actually raised. That bounce is very timid though, even if […]

gamescom 2017 – Media coverage analysis

This is the week after gamescom, and as is tradition, I have some numbers to share about the event. I will reference data from previous years (some slightly adjusted), as this exercise has been done now for 2014, 2015 and 2016. gamescom 2017 New dates As for the last 3 years in a row, the […]

Kickstarter and Games – 2017 mid-year status update

Like last year, I did a mini-research on games on Kickstarter at the mid-year point. It allows me to keep an eye on the trend, and check properly hard data a bit more often. On top looking at the Games category and the video games and tabletop games sub-categories, I am also throwing in a few numbers on Kickstarter overall.

E3 2017 Media Coverage Analysis – aka “Who won the E3 media battle?”

As per the tradition, this is the media coverage analysis of the 2017 E3 that took place last week.

Job opportunity at ICO Partners: German PR Executive for Video Games

We are hiring again! This time, we’re looking for a native German experienced PR executive with equal amounts of writing skill, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communication, like a community or social media manager.

Six Tips to Get a (Better) Metacritic Score

For almost seven years, part of my job in the video games industry has been to look at, analyze and predict review scores of games. I’ve done this for a variety of different clients, from my previous employer EA to a host of smaller and bigger indie developers. At ICO, we have quite a bit […]

New report available: Mobile in games media

We have a new report out – find out about the coverage of mobile topics in the video games media.