6 PR lessons learned from launching the episodic indie game The Lion’s Song

At ICO Partners we do PR for a wide range of games (from SMITE to Armello) and recently we started working on our first episodic game: The indie title The Lion’s Song.

To celebrate this week’s launch of Episode 2, in this blog post we want to share some episodic-specific lessons we learned from supporting developer Mipumi Games to launch Episode 1 of the game.


Media coverage analysis – How good was the Nintendo Switch announcement?

A look into the Nintendo Switch announcement media coverage.


Media coverage analysis: PlayStation VR’s launch dominates Oculus and Vive

With the last tethered VR HMD planned for this year released, we look at the media coverage of their launches.

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Video Games in the Media Landscape – 2 New Reports Available Now

We have two new reports available, one on the video games media landscape in the West, and another on VR in games media.

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Unabridged Comments – What we can learn from Fable Fortune’s Kickstarter [MCV]

This Unabridged Comments comes from the MCV article digging into the challenges of F2P games with crowdfunding in general and Fable Fortune misfortunes in particular.

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Unabridged Comments – Are Digital Cards Games a Bubble? [Gamasutra]

A Comments Unabridged from the Gamasutra piece on Digital Card Games.

Pokemon Go media coverage is truly insane

Pokémon Go media coverage is truly insane – analysis

Currently there is no way to miss Pokemon Go. In its short lifetime, the game is breaking records left and right like being the biggest mobile game in the US ever or attracting more users than services like Twitter or Tinder.


E3 2016 Media Coverage Analysis – aka “Who won the E3 media battle?”

E3 is now over, the weekend has passed, the attendees have flown back to their homes, and it is time for me to go over the media coverage of the events, as is now traditional.