We are hiring again! This time, we’re looking for a native German experienced PR executive with equal amounts of writing skill, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communication, like a community or social media manager.
http://icopartners.com/newblog/wp-content/uploads/2013/11/working-at-ico5.png256710Thomas Reiseneggerhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas Reisenegger2017-05-17 10:21:012017-05-18 11:30:07Job opportunity at ICO Partners: German PR Executive for Video Games
For almost seven years, part of my job in the video games industry has been to look at, analyze and predict review scores of games. I’ve done this for a variety of different clients, from my previous employer EA to a host of smaller and bigger indie developers. At ICO, we have quite a bit […]
http://icopartners.com/newblog/wp-content/uploads/2017/05/Metacritic-Scorebrack.png256710Stephan Meijerhofhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngStephan Meijerhof2017-05-10 12:09:342017-05-10 12:11:48Six Tips to Get a (Better) Metacritic Score
http://icopartners.com/newblog/wp-content/uploads/2017/05/Moblie-in-games-media_blog_03.png256710Thomas BIDAUXhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas BIDAUX2017-05-05 11:31:302017-05-05 14:19:38New report available: Mobile in games media
This is the third article of media coverage analysis for the Nintendo Switch, but it’s the most important one as the console has now been released. While I will discuss previous announcements, you can read again the posts about the console’s first announcement and the January event that revealed most of the details about it. […]
http://icopartners.com/newblog/wp-content/uploads/2017/03/Launch-of-the-Nintendo-Switch.jpg256710Thomas BIDAUXhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas BIDAUX2017-03-28 12:51:032017-03-28 09:51:37Media coverage analysis - Launch of the Nintendo Switch
http://icopartners.com/newblog/wp-content/uploads/2017/02/header_blog.jpg256710Thomas BIDAUXhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas BIDAUX2017-02-14 14:18:382017-02-14 14:18:50Games in the media in 2016 - Overwatch comes out on top
http://icopartners.com/newblog/wp-content/uploads/2014/03/kickstarter_header.png256710Thomas BIDAUXhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas BIDAUX2017-01-31 16:26:232017-02-03 09:50:55Kickstarter in 2016 - Deep dive into the Games category
In preparation for my upcoming GDC talk “Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and ‘No Man’s Sky’“ I talked to plenty of high profile journalists to find out what makes them cover games.
Like last year, a review of Kickstarter in 2016 in numbers. As usual, I have put together a massive powerpoint deck with tons of numbers and details across all the different categories of projects on Kickstarter. The deep dive in the game category will be for next week.
http://icopartners.com/newblog/wp-content/uploads/2014/03/kickstarter_header.png256710Thomas BIDAUXhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas BIDAUX2017-01-25 14:21:142017-01-25 14:21:14Kickstarter in 2016 - Year in review
Back in October, I did an analysis of the announcement of the Nintendo Switch. It was a rather short one, with very few details shared at the time, with the promise of a more in depth presentation following an event in January. That event was last week, and now is a great time to look at […]
At ICO Partners we do PR for a wide range of games (from SMITE to Armello) and recently we started working on our first episodic game: The indie title The Lion’s Song.
To celebrate this week’s launch of Episode 2, in this blog post we want to share some episodic-specific lessons we learned from supporting developer Mipumi Games to launch Episode 1 of the game.
http://icopartners.com/newblog/wp-content/uploads/2016/11/lionssong.jpg215752Thomas Reiseneggerhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas Reisenegger2016-11-24 13:57:492016-11-24 13:57:496 PR lessons learned from launching the episodic indie game The Lion’s Song
http://icopartners.com/newblog/wp-content/uploads/2016/10/NintendoSwitch_edited-1.png256710Thomas BIDAUXhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas BIDAUX2016-10-25 11:24:162016-10-25 11:24:16Media coverage analysis - How good was the Nintendo Switch announcement?
http://icopartners.com/newblog/wp-content/uploads/2016/10/PlayStation-VR-launch-03_final.jpg256710Thomas BIDAUXhttp://icopartners.com/newblog/wp-content/uploads/2014/08/ICO_partners_logo.pngThomas BIDAUX2016-10-18 07:01:062016-10-18 13:29:39Media coverage analysis: PlayStation VR’s launch dominates Oculus and Vive
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Job opportunity at ICO Partners: German PR Executive for Video Games
/0 Comments/in ICO Partners /by Thomas ReiseneggerWe are hiring again! This time, we’re looking for a native German experienced PR executive with equal amounts of writing skill, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communication, like a community or social media manager.
Six Tips to Get a (Better) Metacritic Score
/0 Comments/in PR Intelligence /by Stephan MeijerhofFor almost seven years, part of my job in the video games industry has been to look at, analyze and predict review scores of games. I’ve done this for a variety of different clients, from my previous employer EA to a host of smaller and bigger indie developers. At ICO, we have quite a bit […]
New report available: Mobile in games media
/0 Comments/in ICO Partners, PR Intelligence /by Thomas BIDAUXWe have a new report out – find out about the coverage of mobile topics in the video games media.
Media coverage analysis – Launch of the Nintendo Switch
/0 Comments/in PR Intelligence /by Thomas BIDAUXThis is the third article of media coverage analysis for the Nintendo Switch, but it’s the most important one as the console has now been released. While I will discuss previous announcements, you can read again the posts about the console’s first announcement and the January event that revealed most of the details about it. […]
Games in the media in 2016 – Overwatch comes out on top
/0 Comments/in Feature Article, PR Intelligence /by Thomas BIDAUXA look at the overall media coverage of video games in 2016.
Kickstarter in 2016 – Deep dive into the Games category
/5 Comments/in Crowdfunding /by Thomas BIDAUXA deep dive into the games projects on Kickstarter in 2016.
A guide to easy and pretty gaming gifs
/0 Comments/in PR Intelligence /by Thomas ReiseneggerIn preparation for my upcoming GDC talk “Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and ‘No Man’s Sky’“ I talked to plenty of high profile journalists to find out what makes them cover games.
Kickstarter in 2016 – Year in review
/1 Comment/in Crowdfunding /by Thomas BIDAUXLike last year, a review of Kickstarter in 2016 in numbers. As usual, I have put together a massive powerpoint deck with tons of numbers and details across all the different categories of projects on Kickstarter. The deep dive in the game category will be for next week.
Media coverage analysis – Nintendo Switch January event
/0 Comments/in PR Intelligence /by Thomas BIDAUXBack in October, I did an analysis of the announcement of the Nintendo Switch. It was a rather short one, with very few details shared at the time, with the promise of a more in depth presentation following an event in January. That event was last week, and now is a great time to look at […]
6 PR lessons learned from launching the episodic indie game The Lion’s Song
/0 Comments/in PR Intelligence /by Thomas ReiseneggerAt ICO Partners we do PR for a wide range of games (from SMITE to Armello) and recently we started working on our first episodic game: The indie title The Lion’s Song.
To celebrate this week’s launch of Episode 2, in this blog post we want to share some episodic-specific lessons we learned from supporting developer Mipumi Games to launch Episode 1 of the game.
Media coverage analysis – How good was the Nintendo Switch announcement?
/5 Comments/in PR Intelligence /by Thomas BIDAUXA look into the Nintendo Switch announcement media coverage.
Media coverage analysis: PlayStation VR’s launch dominates Oculus and Vive
/4 Comments/in PR Intelligence /by Thomas BIDAUXWith the last tethered VR HMD planned for this year released, we look at the media coverage of their launches.