Media coverage analysis – Launch of the Nintendo Switch

This is the third article of media coverage analysis for the Nintendo Switch, but it’s the most important one as the console has now been released. While I will discuss previous announcements, you can read again the posts about the console’s first announcement and the January event that revealed most of the details about it. […]

A guide to easy and pretty gaming gifs

In preparation for my upcoming GDC talk “Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and ‘No Man’s Sky’“ I talked to plenty of high profile journalists to find out what makes them cover games.

Kickstarter in 2016 – Year in review

Like last year, a review of Kickstarter in 2016 in numbers. As usual, I have put together a massive powerpoint deck with tons of numbers and details across all the different categories of projects on Kickstarter. The deep dive in the game category will be for next week.

Media coverage analysis – Nintendo Switch January event

Back in October, I did an analysis of the announcement of the Nintendo Switch. It was a rather short one, with very few details shared at the time, with the promise of a more in depth presentation following an event in January. That event was last week, and now is a great time to look at […]

6 PR lessons learned from launching the episodic indie game The Lion’s Song

At ICO Partners we do PR for a wide range of games (from SMITE to Armello) and recently we started working on our first episodic game: The indie title The Lion’s Song.

To celebrate this week’s launch of Episode 2, in this blog post we want to share some episodic-specific lessons we learned from supporting developer Mipumi Games to launch Episode 1 of the game.

Media coverage analysis – How good was the Nintendo Switch announcement?

A look into the Nintendo Switch announcement media coverage.

Media coverage analysis: PlayStation VR’s launch dominates Oculus and Vive

With the last tethered VR HMD planned for this year released, we look at the media coverage of their launches.

gamescom 2016 – Tally of the media performance

This year’s analysis of the media performance of the gamescom.