Job opportunity at ICO Partners: UK PR Executive

We are hiring!

Here at ICO Partners,  we’re looking for an experienced native English PR executive with equal amounts of writing skill, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communications, like a community or social media manager.

In case you didn’t know, we are based in the South of England, in sunny Brighton, a lively seaside city just one hour from central London by train. Our PR work deals mostly with online games (current projects include SMITE, Paladins and Fractured Space) as well as indie titles (such as 2Dark, Endless games and Fragments of Him).

If this sounds like you, and you’re interested in joining a small, fun-loving (but hard-working) team, please send your CV to jobs@icopartners.com and/or drop us a line for more info.

Here’s the job spec:

________

Who we are: ICO Partners Ltd., a small but growing online games services consultancy and PR agency based in Brighton, UK. Find out all about us at www.icomedia.eu.

Who we need: A flexible, experienced and motivated communications professional with a passion for video games.

Skills and requirements:

  • Native English speaker with very strong spoken and written communication skills
  • Minimum 3 years of experience in a position involving direct contact with the media
  • A background in PR, journalism, social media or community management is desirable
  • Deep understanding of the UK and English game media and industry
  • Proven organisational and planning skills, including PR planning and strategy
  • Self-motivated approach to work; ability to work to short deadlines and under pressure
  • Ability to work with and analyse data, as well as report writing
  • Experience working in multicultural teams and across languages
  • Additional language skills are a plus
  • Skills and experience in online marketing or social media is a strong plus
  • And last, but not least – A genuine experience and passion for video games

Responsibilities:

  • Managing relationships with journalists across selected European territories with primary care for English media.
  • Working closely with clients to create and implement PR plans, schedules and communications
  • Drafting press releases and media alerts
  • Developing and updating media lists and contact databases
  • Participating in daily media relations tasks, including media outreach, collection and analysis of press coverage, reporting, organization of events, interviews and promotions
  • Assisting with market research projects
  • Participating in product testing as required

Remuneration : TBD

Location:  Brighton, UK
Reports to:  PR manager
Hours:  Full-time, 37.5 hours per week

Contact:  jobs@icopartners.com

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Job opportunity at ICO Partners: UK PR Executive

We are hiring again! This time, we’re looking for a native English experienced PR executive with equal amounts of writing skill, creative flair and love of video games. Prior PR/marketing experience is required, but the role could also suit someone with a different background in online communication, like a community or social media manager.

If this sounds like you, and you’re interested in joining a small, fun-loving (but hard-working) team based in Brighton, please send your CV to jobs@icopartners.com and/or drop us a line for more info.

Here’s the job spec:

________

Who we are: ICO Partners Ltd., a small but fast-growing online games services consultancy and PR agency based in Brighton, UK. Find out all about us at www.icomedia.eu.

Who we need: A flexible, experienced and motivated communications professional with a passion for video games.

Skills and requirements:

  • Native English speaker with very strong spoken and written communication skills
  • Minimum 3 year’s experience in a position involving direct contact with the media
  • A background in PR, journalism, social media or community management is desirable
  • Deep understanding of the UK and English game media and industry
  • Proven organisational and planning skills, including PR planning and strategy
  • Self-motivated approach to work; ability to work to short deadlines and under pressure
  • Ability to work with and analyse data, as well as report writing
  • Experience working in multicultural teams and across languages
  • Additional language skills are a plus
  • Skills and experience in online marketing or social media is a strong plus
  • And last, but not least – A genuine experience and passion for video games

Responsibilities:

  • Managing relationships with journalists across selected European territories with primary care for English media.
  • Working closely with clients to create and implement PR plans, schedules and communications
  • Drafting press releases and media alerts
  • Developing and updating media lists and contact databases
  • Participating in daily media relations tasks, including media outreach, collection and analysis of press coverage, reporting, organization of events, interviews and promotions
  • Assisting with market research projects
  • Participating in product testing as required

Remuneration : TBD

Location:  Brighton, UK
Reports to:  PR manager
Hours:  Full-time, 37.5 hours per week

Contact:  jobs@icopartners.com

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New report out: F2P PC Shooters in Europe

Available now is our latest report. This time around we are analysing PC Free-to-Play shooter games. I am always tempted to say it is about FPS games, but there are a number of games in that list that are not in the first person.

The report provides an overview the market as a whole before going into specific, country-to-country market data and then even further into a game-per-game analysis. We took the individual game analysis a level further, and specifically analysed each game’s F2P mechanisms and the way their stores function – including the ways in which games are managing soft currency and the hard currency.

Below are a few samples of the additional graphs we generated, using the additional information on the way the games’ stores function.

 Shooter F2P titles - percent of items impacting gameplay

World of Tanks - shop profileTeam Fortress 2 - shop profile

Planetside 2 - shop profile

Have a look at the table of content for more details on the report. It covers 15 titles across 178 pages and costs £4,000 (incl. tax):

You can purchase the report directly from our website or you can contact us.

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New report out: MOBA games in Europe

Available now is our latest market report. We have taken an in-depth look at the MOBA sub-genre, specifically its presence on the European markets. This is an extensive report, looking at each game as well as every single market, and drawing an interesting picture of the current trends in the genre.

With an estimated revenue for all the games in Europe of €173m ($237m) for 2013, MOBA games have been growing very rapidly in the past few years and should continue to develop for the foreseeable future. Below, you can find the foreword to the report as well as the table of contents. As usual, don’t hesitate to contact us if you have any questions.

The MOBA genre is still in its infancy. Born out of the Warcraft 3 mod community with the Defense of the Ancients map, it was a genre limited to that space for many years. As this community grew it reached a critical point that either prompted game studios to consider the genre as viable for a stand-alone game, or the community matured enough to take their expertise from modding into full game development.

 

The definition of the MOBA is still evolving. Like any newly created popular terminology, its usage will vary from person to person until it reaches a point of compromise (or academics dissecting the game landscape narrow down a very specific definition). We have decided to stick to a rather strict definition for this report and only integrate the games that have directly inherited from the Defense of the Ancients core mechanics: players in teams each control a powerful unit and try to outplay the opposing team by controlling the flow of a battle, destroying objectives or simply killing the enemy players’ units.
For players, the main appeal of a MOBA lies in the depth of gameplay: the numerous units available, the number of development options for those units and the understanding of the different match-ups to react to the opponents’ decisions. It also means these games are very competitive, require a great deal of time to be properly mastered and have created communities that are highly engaged, yet passionately demanding and not always tolerant (one could say toxic).

 

However it is that passion from the players that it is a contributing factor in MOBAs emerging as a major genre at the moment – and the audience of those games is equally demanding when it comes to the quality of the games, making it a difficult genre to enter.
It doesn’t appear to scare new entrants though. As we finalised this report earlier this year there, came a point where we had to stop adding titles to the list of announced MOBAs as these new game announcements were being made on a weekly basis.
We feel this report is being released at a very interesting time for the genre. It will allow a line to be drawn in the sand, and a snapshot to be created for the state of the European MOBA market. And it should help us (and you) see where the market will go from here and how this new genre will develop and grow.

 

Thomas BIDAUX, ICO Partners CEO

February 2014

Brighton, UK

MOBA Games in Europe 2013 – Table of content from ICO Partners

You can purchase the report directly from our website or you can contact us.

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That seasonal blog post

It is that time again where we wish you all the best for the coming year. 2013 is holding a lot of promise for ICO Partners, some of which we should be able to discuss soon, others that are still in early stages, and all of them quite exciting.   Anyone whom I ran into last month probably knows from my raving rants at the time it was taking, but we have finally moved into our new offices. We have roughly doubled the size of the space we were in, as well as improved our autonomy. The offices are still in Brighton and very close to the train station for that matter. The details have been updated on the Contact Us page, but here they are again, for good measure: ICO Partners Office 6, 10 Fleet Street Brighton BN1 4ZE United Kingdom   More news from us very soon, but meanwhile…

OUR BEST WISHES FOR 2013!!!

Happy_2013_web_450px

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Come work with us!

  • ICO Partners is expanding – we are looking for a Senior European PR Executive. The description is the following :

Skills and requirements:

Graduate in public relations, journalism, marketing or related programme

  • Fluent in English and another European language

  • Minimum 3 year’s experience in a position involving contact with the media

  • Experience of people management preferred

  • Strong communication skills, both spoken and written

  • Ability to work with and analyse data

  • Self-motivation and sense of initiative

  • Interest and knowledge of online games is a plus

  • Skills and experience in online video marketing and communication (Youtube, Twitch…) is a plus

Responsibilities:

  • Managing relationships with journalists in one or several European territories
  • Managing relationships with clients
  • Team management responsibilities based on applicant’s profile
  • Writing of Press Releases and Media Alerts
  • Developing and updating media lists and contact databases
  • Participating in daily media relations tasks, including collection and analysis of press coverage, reporting, organization of events, working with related service providers to support projects, etc.

The job is full-time and based in Brighton, UK. Salary to be negotiated depending on experience.

If you feel you would fit the bill, please send us your CV and cover letter to jobs@icopartners.com. We look forward to hearing about you soon!

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