crystal_clear_app_internetAccording to a new Comscore study (users aged 15+, Dec 08 vs Dec 07). Good news for social games !

UK, Spain, Portugal, Denmark and Italy were the countries with the biggest penetration of social networking.

Also in the study : Facebook grew 443% in one year in France thanks to localization, and has now overtaken Skyrock.

The social networking landscape still remains pretty diverse in Europe – that isn’t shown in the study- but the overall usage is very high. For comparison, Emarketer recently published a similar study showing that the penetration rate was 41% in the US. That encompasses all year 2008 though, not just December as the Comscore figures.

vmtv

As reported by Virtual World News.

The linking of accounts is always something tricky,  it looks like users have 2 weeks to transfer their virtual currency and can’t claim what they already spent in the client-based version, and they have to start over with a new avatar and crib in the new world. This should make difficult to convince all of the users to take the leap (maybe preventing to buy any more new currencies in the client based world and offering a better exchange rate  would have been a better incentive), but it should give them much more opportunities for growth thanks to the improved accessibility.

The new VMTV can be found here.

divinationThe first part of this post can be found here.

5.Rise of cloud computing

This is the corollary of trend 4, and of the difficulty of scaling hardware investments. As launches of Age of Conan and Warhammer Online have shown recently, it is a risky position to invest in hardware when you have a lot of volatility in population (eg launch spike, then dwindling population). You also have to decide about how to break down the hardware’s geographical location yourself to give users better pings, have to take the game down to operate scheduled maintenance, renew the machines after a few years , etc. Read more

divination1

Like every new year, it’s time for looking back at the past one and trying predictions for the next one. We are quite late in the exercise as we post this, so we’ll concentrate on the predictions part for the future. These are based on our observations and deductions and various chats with clever people from the industry. We might be right or wrong, but what is sure is that this industry is moving very fast, and is fascinating to watch. Anyway, it will be fun to check at the end of the year to see where we guessed right and where we missed – most of the points seem to us  to be quite logically tied together at the moment.
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crystal_clear_app_internetAccording to this Comscore new study, there was 1 billion Internet users aged 15+ in December 2008.

Looking at the regional breakdown, Asia/Pacific comes first with 41% of the audience, but Europe comes second with 28% audience share. North America is third with 18%.

In terms of country share, if China and the US  are far ahead (China being apparently overtaking US for the first time), Germany, the UK and France come respectively #4,5 and 6, Russia is #8, while  Italy and Spain are #12 and 13 and Netherlands #15 (with 11M unique visitors, which is amazing for a 16M populated country). If you add all of them together, their share is bigger than China’s, but the fragmentation of this audience shows on the top properties breakdown where all websites are originated from US or China.

It’ll be interesting to see where Europe and US will be in the future when China, Russia, India, Brazil and Mexico continue to grow fast.

We are very pleased to announce today that our submission for this year Worlds in Motion Summit that will take place in San Francisco the same week as the GDC has been accepted. Read more