From Brighton to Munich

On Tuesday 13th of July, I presented my lecture “Games as a service, do you really know what it means?” at the Develop in Brighton conference. While I have changed the slides a bit for the event, the content was essentially the same as when I presented it in Seattle for the LOGIN conference, and […]

Fun & games on Kindle

<img class=”alignright size-full wp-image-1185″ title=”landing_page_center_graphic_v208591535_” src=”http://www.icopartners.com/blog/wp-content/uploads/2010/03/landing_page_center_graphic_v208591535_.png” alt=”landing_page_center_graphic_v208591535_” width=”291″ height=”276″ />Here is a blog post that has been waiting to happen for a while but it seems it is hasn’t lost its relevance in the mean time. I have seen very few comments in the gaming industry about the Kindle and its application to Games. At […]

Game Forum Germany this week

<img class=”alignright size-full wp-image-1107″ title=”gfg” src=”http://www.icopartners.com/blog/wp-content/uploads/2010/01/gfg.tiff” alt=”gfg” width=”294″ height=”126″ />This week the <a href=”http://www.nordmedia.de/content/digitale_medien/digital_media_cluster/game_forum_germany/index.html”>Game Forum Germany</a> in Hannover takes place and I have been invited there to speak about the Free to Play games market in Europe. That’s a topic I have spoken about a lot in the past year and anyone familiar with this blog […]

GFG 2010 – The aftermath

<img class=”alignright size-medium wp-image-1115″ title=”gfg” src=”http://www.icopartners.com/blog/wp-content/uploads/2010/01/gfg-300×128.gif” alt=”gfg” width=”300″ height=”128″ />The event in Hannover proved to be very good. I was particularly impressed by the content, all the speakers being very good in their field. But there is something that needs to be said on the organisation as well which was spotless. It reminded me of […]

Game Forum Germany this week

This week the Game Forum Germany in Hannover takes place and I have been invited there to speak about the Free to Play games market in Europe. That’s a topic I have spoken about a lot in the past year and anyone familiar with this blog has seen an iteration of that presentation. I will still […]

Twitter basics for online games

If you’re doing community work or marketing on behalf of an MMO or other type of online game, you’ve probably already discovered twitter as a tool for reaching your players. Whether you’re just starting out or already managing an account, we’ve come up with a short list of things to think about when planning a […]

Up and down the online game value chain

It’s well known that online games have been shortening the value chain, threatening the roles of middlemen such as publishers, distributors and retailers, and enabling developers to get in direct contact with players. However, as some very interesting discussions pointed out a few months ago, acquiring users (call it marketing, or traffic acquisition) is hard […]

Virtual Collectibles

As micro-payments rapidly become the mainstream model for most new online games,  there is a massive rise of business models offering collectible items. From games where the collectible elements are at the very center of the gameplay, like Magic The Gathering Online, PoxNora, Urban Rivals, Bella Sara, all the games from ChallengeGames,   the recent UpperDeckU […]

The Xbox Live subscription

Gamasutra relays a report by Seattle Post that shows Microsoft numbers for Xbox Live Gold subscribers. The more recent figures are from February 2008, showing that 56% of all Live members were Gold (60% in the US). The percentage was actually down 4 points yoy. At that time there were 10M announced Live members , […]

Three Quarters of European Internet users visit social networks

According to a new Comscore study (users aged 15+, Dec 08 vs Dec 07). Good news for social games ! UK, Spain, Portugal, Denmark and Italy were the countries with the biggest penetration of social networking. Also in the study : Facebook grew 443% in one year in France thanks to localization, and has now […]

Virtual MTV moves to browser based

As reported by Virtual World News. The linking of accounts is always something tricky,  it looks like users have 2 weeks to transfer their virtual currency and can’t claim what they already spent in the client-based version, and they have to start over with a new avatar and crib in the new world. This should […]

9 online games/MMO trends for 2009 – part 2

The first part of this post can be found here. 5.Rise of cloud computing This is the corollary of trend 4, and of the difficulty of scaling hardware investments. As launches of Age of Conan and Warhammer Online have shown recently, it is a risky position to invest in hardware when you have a lot […]