In preparation for this week’s panel at Evolve, I refreshed the data collected on the successful Kickstarter Video Games projects. We decided at the last minute to focus more on projects stories rather than talking about data on the platform, but as the work was done, and it was 3 months since the last time I had a look, now is the perfect opportunity for a blog post on this.
The best is still for you to have a look at the document itself.
The panel this week was very one-sided in the end. Kickstarter has interesting challenges ahead of itself, but it is there to stay as a path for funding. That’s a very good thing in my opinion. The ecosystem will evolve, get more mature and we will get a few good and bad surprises still. A point I think I missed making during the panel though, is the very strong reliance on media, whether you talk about traditional media, or social media.
Social media is not much of a concern – they lend themselves very well to promote crowdfunded projects and Kickstarter makes a good use of them (Friend’s Discovery, I curse thou and my wallet too!), a number of projects were successful thanks to the support of traditional media and there tend to be some fatigue on their part. As the novelty of Kickstarter is wearing off, they tend to be either more critical (a good thing!) or not interested (a sad consideration).
Last thing, I will share my number two tips for going to Kickstarter, as asked at the end of the panel (arguably, we were asked the number 1 tip, but hey):
1# Become a backer yourself. Go on there, find projects you like and give them money. Go and live through a project’s campaign till its end (happy or sad) as a backer. That an important position to understand.
2# Do your homework. Don’t go on kickstarter without checking which projects work, how much they ask for, what they offer to backers, etc. especially, look for projects similar to yours.
https://icopartners.com/newblog/wp-content/uploads/2014/03/kickstarter_header.png256710Thomas BIDAUXhttps://icopartners.com/newblog/wp-content/uploads/2020/04/CRUSHCREATIVE_ICO_BRANDING_LOGO_NavyWhite-01-e1586189748878.pngThomas BIDAUX2012-12-14 11:12:312016-12-02 05:37:57Kickstarter – Beginning of December numbers
So the main take away for me, is that the Median (and bear in mind my sample excludes project below $10,000) is really growing, at $29k now, making it quite interesting for studios of the right size (or with the right size of projects rather). The very large projects have slowed down, probably due to the summer. Overall though, there is still way more money injected into the game industry via Kickstarter now than ever before. And I think that’s good.
Last time, I hadn’t the time to run the Appsblogger data and integrate them in my slides. Rather than mix them with the set of slides this time around, I thought I would make a deck just for those numbers, especially as they are aging rapidly (as a reminder, these are the data of all Kickstarter projects, regardless of their success or failure, across all categories):
Perhaps, like us, you’ve noticed that since the Double Fine Adventure Kickstarter campaign, the crowd funding platform has gained a lot of momentum in the games industry.
New success stories emerge regularly, and there are now 10 games successfully funded that way beyond $500,000. Not a small feat!
We’ve been working on a Kickstarter project with a client, and as this progressed I grew very concerned that the popular perception of Kickstarter = success is not complete, and that anyone thinking of funding their project this way should look at it very closely before going there and asking for hundreds of thousands of dollars. There aren’t a lot of data points to check, so we decided to do some research to understand the platform and its current capacity better.
First off, I should say that our methodology limited our data. We had to draw a line on the size of the projects we looked at, and we don’t have any data on the ones that failed (and that’s a real shame, as I believe this is the key information when you want to decide whether or not you should give this a shot). What we have is a snapshot of successful projects, but even this is quite helpful.
For instance, if you are trying to raise $250,000 for a PC game, you are trying to raise more money than the average PC game manages (that’s $233k). More importantly, you are trying to raise more than 10 times the median amount of money ($23k). Your project will need to be exceptionally attractive to pull this off.
Appblogger.com recently published a very useful infographic about Kickstarter. They used a scraper to get the data rather than collecting it manually (as we did), and I highly recommend checking it out: http://www.appsblogger.com/kickstarter-infographic/.
From their numbers, we can extrapolate that our data sample is missing about 656 games projects that are below the $10,000 mark. That’s a large number, and it would be nice to look more closely at those, but from a practical point of view we are not likely to work on any project of that scale.
We are likely to see a significant drop at some point when bad stories happen (and they are bound to happen) however, Kickstarter is generally set up to be a very nice way to finance small to mid-size indie games.
It is also clear that at the moment it favours PC as a platform and RPGs and adventure games. All good things to take into account if you are seriously considering putting your game out there and you want to make sure you set the right objectives for it.
Please let me know your thoughts and comments, especially if you find any errors in the thought process or the data.
I was asked recently by a friend if I had some numbers about the tablet market in Europe, so I thought I could as well write a blog post about it.
To make it short : Yes, the tablet market is growing in Europe. According to market research institute Canalys, shipments are up 180% yoy to 4.7 million in EMEA. Nonetheless, the growth has been much slower than in the US and Asia Pacific. The research points difficult economic conditions in Europe (according to Gartner, PC shipments declined too), and the lack of content compared to the US (less localised services, such as Netflix & Hulu, and less local(ised) content on Apple, Google and Amazon).
I’ve made a quick chart to summarise the shipments :
Examining public data from IDC and Gartner that I have seen so far seem to place the total EMEA tablet shipments to date at the end of Q1 2012 to about 30 million, which should amount to an installed base of around 25 million. That seems to be confirmed by this report from Futuresource Consulting, which pins the installed base for tablets to 18 million in Europe at the end of 2011 (a bit less than half the US number at 37 million.)
Regarding individual countries’ installed bases, I was able to find the following data :
A bit more info about the tablet market in Europe, Amazon’s Kindle Fire is not available on the Old Continent yet. According to Comscore, the OS breakdown is as follows :
Regarding demographics, tablet owners in Europe are mostly male (62%), in greater proportion than smartphone owners. 42% are aged 25-44.
In terms of income range, most of the tablet owners have revenues comprised between 20 and 40k€ yearly, which shows that the devices are not reserved for the high incomes, although they remained a bit more skewed towards high incomes than the smartphones:
In terms of cross-platform ownership, Spain is ahead, followed by France, UK and Italy :
https://icopartners.com/newblog/wp-content/uploads/2020/04/CRUSHCREATIVE_ICO_BRANDING_LOGO_NavyWhite-01-e1586189748878.png00Dianehttps://icopartners.com/newblog/wp-content/uploads/2020/04/CRUSHCREATIVE_ICO_BRANDING_LOGO_NavyWhite-01-e1586189748878.pngDiane2012-05-14 11:27:102014-09-17 10:34:43Tablet market in Europe
We all managed to avoid the GDC flu but are still pretty quiet for now, waiting for a time when the workload eases up and we can blog more frequently again. TO hold you over a bit until then, here are the presentations from the lectures Diane and I delivered during the week of the GDC.
In chronological order, here are the slides from my presentation during the Social and Online Game summit of the GDC:
I ran out of time and couldn’t cover the case studies in the end, so even if you attended you should find a few extra details in here.
Diane lectured on Business Models: current trends and perspective for the future. She didn’t run out of time, and some of the slides don’t speak for themselves very well, but you may still find the presentation useful:
https://icopartners.com/newblog/wp-content/uploads/2020/04/CRUSHCREATIVE_ICO_BRANDING_LOGO_NavyWhite-01-e1586189748878.png00Dianehttps://icopartners.com/newblog/wp-content/uploads/2020/04/CRUSHCREATIVE_ICO_BRANDING_LOGO_NavyWhite-01-e1586189748878.pngDiane2011-11-18 10:47:082016-12-02 05:37:25Slides from Browser Games Forum 2011 in Frankfurt – European Browser games market