Europe is 2nd region in the world for internet users

crystal_clear_app_internetAccording to this Comscore new study, there was 1 billion Internet users aged 15+ in December 2008.

Looking at the regional breakdown, Asia/Pacific comes first with 41% of the audience, but Europe comes second with 28% audience share. North America is third with 18%.

In terms of country share, if China and the US  are far ahead (China being apparently overtaking US for the first time), Germany, the UK and France come respectively #4,5 and 6, Russia is #8, while  Italy and Spain are #12 and 13 and Netherlands #15 (with 11M unique visitors, which is amazing for a 16M populated country). If you add all of them together, their share is bigger than China’s, but the fragmentation of this audience shows on the top properties breakdown where all websites are originated from US or China.

It’ll be interesting to see where Europe and US will be in the future when China, Russia, India, Brazil and Mexico continue to grow fast.

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Netbooks are leading PC market growth (especially in Europe)

According to the Financial Times quoting IDC, most of the growth on the laptop market comes from netbooks (small, lightweight PCs on Windows or Linux, destined first and foremost to browse the web – the most famous one is the adorable little Asus Eee PC, of which I am a proud owner). IDC expects them to represent as much as 11-12% of the laptop market in 2009.

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