I just came back from Korea (and the very well attended Gstar in Busan) so I’m trying to catch up on the monthly check on media mentions of video games. Let’s have a look at October and November. You can find more about the monitoring tool in the previous blog post. Read more
Going back to the monthly check on media mentions of video games, let’s have a look at both August (I neglected last time to check on specifically the impact of gamescom) and September. You can find more about the monitoring tool in the previous blog post. Read more
Back in February this year, the team at Born Ready Games were in the middle of promoting the new, improved version of their Space Shooter Strike Suit Zero, for release on PS4 And Xbox One. One of the improvements for the new version were greatly improved in-game texture models. The question was posed: How can we best show off these visual improvements?
Obviously, screenshots and videos were created and shared to show the game. But with the new models and textures at the heart of the new version (they revamped the game and the story too, but that’s not easily shown in assets), Jamin, their community manager, experimented with Sketchfab.
Sketchfab’s elevator pitch would be the Youtube for 3D assets. You can upload a model and its textures and it will show online on their portal through their webGL viewer and would allow you to embed it on your own website – or any website for that matter.
Here is one of the models that were used to promote Strike Suit Zero: Director’s Cut at the time:
U.N.E. Strike Suit
by BornReadyGames
on Sketchfab
What was interesting as well, is that the ICO Media team (the team at ICO that handles the PR operations for our clients) went with it and shared the links with the media as they were promoting the game. Most outlets decided to go with the regular screenshots. But some of them embedded the Sketchfab models: http://kotaku.com/strike-suit-zero-transforms-into-a-ps4-and-xbox-one-gam-1525942124
In parallel, the great folks of Allegorithmic, a software company providing tools to create the next generation of textures (and if you follow me on social media, you’ll know I am a big fan of what they do – I even sit as an advisor to the board of the company), mentioned Sketchfab as friendly enterprise and suggested I should meet with them.
Fast forward the past few months, I am now talking regularly with them and finding out even more interesting ways they are working on sharing in-game assets. For instance, “annotations” have been introduced, allowing the camera to be set at a specific angle relative to the model and show some relevant text:
I can very easily imagine this being used in the context of game – discussing a new element of content and highlighting its in game features that way.
Of course, they won’t replace screenshots anytime soon, but there is an opportunity for Sketchfab to carve its own niche and give a way for fans to explore their favourite games in a new way, as well as get an interesting preview of what’s to come. If you want to know more, ping @albn on twitter and say I sent you (he has no idea I am writing this blog post, hopefully it will be a good surprise).
Edit: I was pointed at a video game asset (from an artist’s portfolio) using the annotation system
Mutant Bug Ride
by reyknow
on Sketchfab
A couple of weeks ago, I was invited to the Ludicious Festival in Zurich to talk about crowd funding and indie video games. As usual, it was heavily geared towards Kickstarter, as it is still the very dominant platform. I took this as an opportunity to refresh the numbers I had on the platform and look at the current state of crowd funding for video games in general.
In a similar fashion to the E3 blog post, I want to analyse to the impact of gamescom in the media. All the data presented has been taken from our media tracker.
Before I begin though, some context is necessary. gamescom (without the capital G, that’s important to them) was a video game event set from the 13th to the 17th of August in Cologne. While E3 is very much a professional event, gamescom is both B2C and B2B – with a significant part of the later dedicated to interact with the media.
Similar to E3, the week was kicked off by a couple of press conferences from Microsoft and Sony. The proximity from E3 and the place in the calendar (a few weeks away from the first launches for the “holiday season”) mean those press events/media briefings are very different from their E3 counterparts. They usually echo reveals that were made at E3 and have a few of their own exclusive announcements, but by and large, they are not seen as exciting as those made in Los Angeles.
When I started digging into the number, I had in mind to compare E3 and gamescom – but the nature of the events (and perhaps more importantly) their timings mean it is hardly fair and not really possible across everything we track. I have tried to use some comparisons where applicable, but also looked at the event on its own as much as possible.
Finally, gamescom have announced their attendance numbers:
The nice thing with gamescom when it comes to our media tracking is that we can find articles mentioning the event itself rather easily (which we can’t do with E3 for instance).
Over one week, there were 16,642 articles mentioning the event. The peak day being the Tuesday (the day of media briefings event from the two largest console manufacturers and their reveals). On the Wednesday, the B2C part of the event is opened to professionals only and (along with Thursday) has the biggest part of the press presentations (including the EA press conference for instance). By Friday, the B2B area is slowing down significantly, the B2C is no longer easily accessible and a lot of professionals (including media) are on their way home.
While it is obvious that it is a very German event (almost 30% of all the coverage it generates is published in Germany), there is still a significant relay across all the others Western territories.
If you compare to the July numbers, it is clear that the gamescom has a positive effect on the amount of coverage, especially when you consider it happens in the Summer in Europe (and with many people on holidays). It is also obvious that while beneficial, the impact is not comparable to the one the E3 has.
You can also see the impact of the press conferences, in the case of Nintendo that didn’t have one for gamescom (while their E3 one had fantastic results): during E3, about 13% of the articles on platforms mentioned the Wii consoles, that fell to 5% for gamescom. This is an impressive counter-performance after a stellar (IMHO) coverage at E3. The fact that the 3DS coverage drop was in line with the other consoles might hint at the fact that Nintendo focused on their handheld titles during this show – I still see it as a missed opportunity on their part.
By looking at the PlayStation brand as a whole, we can look at how the language breakdown differs between E3 and gamescom:
What it shows is quite interesting:
While it is expected for German media to give a lot of weight to a local event, it is interesting to see that French media (proportionally) cover gamescom more than English, Italian or Spanish media.
Running the same comparison on the Xbox brand is bearing similar results, with the notable exception of the English media: their drop-off between E3 and gamescom was smaller for Xbox than for Playstation which is in line of the Xbox brand being stronger in the US and the UK than on continental Europe.
The biggest difference between the two events lies in the games’ release dates – while Uncharted 4 is announced at E3, gamescom being a consumer event first and the game not being shown there, it has no presence. On the flip-side, Fifa 15 and CoD:AW which are both year end releases have a much more significant presence – they both have a strong showing on the B2C side and a corresponding push in terms of PR.
Using COD:AW as a first example, we can see a strong proportion of the extra coverage is coming from the German media, but it is also true that the game overall got covered more across all countries.
Using Rise of the Tomb Raider as a second example is equally interesting. During its press conference, Microsoft announced that they had secured a (timed) exclusive for the game on Xbox… This was seen as a bombshell, the franchise has a long history with Playstation and an exclusive for such a high profile game is very rare in our day and age.
The game had been announced at E3, and this arguably one of the most covered news in the life of a game.
Now, looking at the fact that the game received more or less, the same amount coverage at the two events, across all the languages is very interesting: ultimately, gamescom has grown to a point where key announcement are as well relayed as if they had been made at E3.
For 2015, gamescom has announced its dates for slightly earlier in the year (and more in line with the one of feu Leipzig’s Game Convention). That will mean it is further away from the “holiday season” and its bells and whistles focused on games about to be released. It will also be closer to E3 dates… It might be an opportunity to get a few more exclusives and get more of the media attention again.
In July, Bethesda promoted all its games during QuakeCon, making quite a few interesting announcements there.
This past weekend was the Penny Arcade Expo (Prime), a show firmly oriented B2C. At the event, (Germany-based) Deep Silver announced the new Saints Row game – an announcement that could have easily been done during gamescom. Somehow, announcing the title outside of the noise of another event was seen as preferable.
There are more and more events for studios and publishers to make their announcement at and the trend it to pair this with a consumer event of some form, a trend that E3 should probably look into…
With gamescom behind us I now have some time again to look into the media trends in the games industry. I will do a writeup on the effect of gamescom itself, the way I did one for E3, but in the meantime here is the data for the month of July.
Overall, we can see a drop in console mentions as June was benefiting from the extra media attention E3 brings. The same trends remain though, with the PS4 getting about 30% more coverage than the Xbox One. We can notice the effect of the Google I/O effect, taking it well above of iOS for the first time since I started tracking them.
