Every year, we take the opportunity during holiday down time to reflect on what we have done in the previous 12 months, and to plan a little bit for the coming year. We’re just about to undertake our formal 2012 planning now, so I thought I’d share some of our findings about 2011.
We do a range of different kinds of work, so it can sometimes be a challenge to explain, but maybe splitting the summary into two parts will help to reduce confusion! In this post, I will talk about the consulting and the market intelligence work we did last year (as they often go hand in hand). In a future post, I will talk about our media relations activity.
So, looking back on what we did for clients under the consulting umbrella, there was a lot of variety:
Consulting missions like these are often accompanied by market intelligence requests which allow us to provide evidence for our recommendations and provide clients with a global perspective. We’re currently trying to make our market intelligence work more accessible — this is an important objective for us for 2012. In the meantime, here’s a taster of the 2011 reports we delivered to clients:
• State of the browser games market in Europe
• State of the kids and teens online game market in Europe
• State of online FPS games in Europe
• Kids and teens online games publishing best practices
• State of online strategy games in Europe
• State of client-based MMO games in France
And of course, there’s our report on European Office Locations for Online Games Companies. After being repeatedly asked for this kind of information last year, we finally saw the light and bundled it into a commercial report, now for sale on our website.
That’s about all for our consulting in 2011, and we’re excited about this year of interesting research and diverse missions — it’s already well underway! If you would like to know more about how we work, please feel free to get in touch.