Looking to open an office in Europe?



Over the past couple of years, we have worked with many clients on projects to open a local office in Europe. They all had different objectives, budgets and priorities but with time, we were able to discern some patterns. Much of the information we collected for them and, in some cases, the recommendations we made were based on the same basic criteria.


Of course, each company is unique, and what matters the most for one will not be very important for another, ultimately leading to a different decision. But the dataset was almost the same, and we have re-purposed it into a commercial report, available for sale on our website for anyone interested.


The report is about 34 pages long. About a third of it is dedicated to general data on European countries, while the rest of the report is dedicated to detailed descriptions of our most recommended locations across the 6 most popular countries for European offices (France, Germany, Ireland, Luxembourg, The Netherlands and the UK), including general appeal of the location, accessibility and cost of living.


This report is pretty important for us, because it is the first in a series of commercial reports we’ll be offering for sale on the website. We have always been about sharing our expertise widely to help companies make the right decisions about starting up in Europe, and while we are happy to share our knowledge openly (at conferences and speaking engagements, for example), we also need to pay our bills. We are very aware that not every company has the budget to cover consulting fees, but we hope that some will be able to buy the report and benefit from it. If it leads to further consulting work for us, that’s great too!


So without further ado, I’m pleased to present ‘European Office Locations‘! Stay tuned for the next in our series, coming soon.



Julien’s leaving us, and we’re sad.

P1030480I really don’t want to write this post, because putting it down in writing will make it true, and I would very much like it not to be. We can’t avoid it any longer though, so here goes.

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ICO is hiring – encore!

As we add more clients, it is now time to develop our team, and so we are back on the hiring track – and this time we are looking for another Frenchman or -woman (French speakers from Belgium, Switzerland, Quebec, North Africa… are also very welcome of course) to work with us on the PR side of ICO Partners, ICO Media.


Below is the description of the profile we would be looking for, along with the responsibilities this person would handle.


Who we need: A flexible, autonomous and motivated communications professional with a passion for online video games


Skills and requirements:

●Graduate in public relations, journalism, marketing or related programme

●Native French speaker

●Fluent in English (other European language a plus)

●Minimum 1 year’s experience in a position involving direct contact with the media

●Autonomous, with good organisational and planning skills

●Able to work to short deadlines and under pressure

●Strong communication skills, both spoken and written

●Sound judgement in dealing with media

●Ability to work with and analyse data

●Self-motivation and sense of initiative

●Strong business acumen

●Interest and knowledge of online games

●Skills and experience in online marketing is a strong plus



●Managing direct relationships with journalists in several European territories

●Writing and/or translation of Press Releases and Media Alerts

●Developing and updating media lists and contact databases

●Participating in daily media relations tasks, including collection and analysis of press coverage, reporting, organization of events, working with related service providers to support projects, etc.

●Assisting with market research projects

●Participating in product testing as required

Remuneration : To be discussed with the candidate, based on experience


Location : Brighton, UK

Reports to: PR and Marketing Manager

Hours: Full-time, 37.5 hours per week

If you are a motivated person passionate about online games, and the above description did not scare you, please don’t hesitate to send us a CV and cover letter at jobs@icopartners.com

A bientôt!


Open Position : German PR Executive

logo2_longform_750x750Come work with us ! ICO is looking for an experienced German native to join its media relations team providing PR services and consulting on some of the best online games in Europe. The position is based in Brighton, UK, and all other information is below. If you’re interested, send your CV to jobs@icopartners.com !


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farewell_tubeThat’s Farewell in German. Exactly a year ago, Martin joined ICO Partners as the first non-partner employee. It was a big step for us and quite a big risk for him. I remember telling him that there was a chance that the growth we were predicting would not happen and that it wasn’t a “safe” position, especially considering his very secured role at NCsoft at the time. The fact that he actually accepted the offer and made the leap of faith for us meant a lot to me.


We are now a year later, a lifetime at the speed of things these days, and Martin has decided to go back. Back to his first love and vocation, community management. While he had some opportunities to work on that field for some of our clients, that wasn’t the core of his role and it seems the calling is making itself known to him again. But he is also going back to Germany. After 6 years abroad, mostly in England, another calling, possibly cultural, most likely culinary, has made itself heard and won. Read more

A brand new year

Arguably, we are well into January already, but the rule says it is still fine to send new year wishes until the end of the month.


ICO had a very good year in 2010. We grew our team, adding Martin and then Julien to our talent pool. We took on new clients, strengthened some of our ongoing relationships while building new ones.


That meant maybe a fewer number of blog posts than we would have wanted, but overall, it is also growing with us and we are very happy to have such a nice follow-up of the content we are publishing here.


We will keep working on it, and we hope that our readership will appreciate the topics we will bring here.


All this to say that we are very happy with the start of the new year and we wanted to include you in our wishes and hope for you all the best in 2012.



Where to find us in November

This month, we’re going our separate ways on the 15th of November. Absence makes the heart… well, totally dependent on internet access really, right? 🙂

Game Connection 2010, Lyon

Julien and I are attending Game Connection from 16-18 November in Lyon, and Julien will be arriving a bit early to present a Master Class session on Monday 15th, covering “Communication & Marketing for Online Games”. If you’d like to meet us at the event, please ping us through Game Connection’s booking system or use our contact form to send a meeting request.


Gstar 2010: Busan, Korea

Thomas and Martin are heading to Korea for a couple of weeks to represent ICO at Gstar. They’ll be available for business meetings on the 18th and 19th, so please get in touch if you’d like to see them.


(Diane is off having a splendid adventure, and cannot be found until the week of 22nd November.)


We are going to gamescom!

Granted, this blog entry’s headline is not the most creative one – but I will try to make up for it in the following paragraphs:


While Thomas and Diane are already visiting panels and having meetings at the GDC Europe in Cologne, the rest of ICO’s crew is making the final preparations for their flights to the following gamescom convention starting on Wednesday. In fact, we are pretty much set and ready to go, staring at the planes taking off outside our office window at Gatwick Airport and looking forward to being on one of them tomorrow afternoon. We also finally got the confirmation for the catering service at our booth at Hall 4.1, Aisle H, Booth 055 – and as we are looking forward to seeing many of you in person, this means you can enjoy snacks and drinks while dropping by.


Like us, you may already have a busy schedule but even without having arranged a meeting you’re welcome to visit us and talk about business or finally meet in person. Whether you plan on publishing a video game in Europe, want to talk about partnerships with us or are just eager to collect the full set of our shiny new business cards, you should memorize the location of our booth.


Here is how I do it:

Germany-England 4:1, Hungary was the best team in ‘55 (before Germany won the world cup in ’56)

(EDIT: This is actually not true, but it works and could keep you busy to spot the error in the sentence)

Of course, that’s my way, easy for a German but might work for others, too.


(Now I’m back at nervously checking volcanic ash forecasts one more time)



Game Forum Germany this week

<img class=”alignright size-full wp-image-1107″ title=”gfg” src=”http://www.icopartners.com/blog/wp-content/uploads/2010/01/gfg.tiff” alt=”gfg” width=”294″ height=”126″ />This week the <a href=”http://www.nordmedia.de/content/digitale_medien/digital_media_cluster/game_forum_germany/index.html”>Game Forum Germany</a> in Hannover takes place and I have been invited there to speak about the Free to Play games market in Europe. That’s a topic I have spoken about a lot in the past year and anyone familiar with this blog has seen an iteration of that presentation. I will still put it here, as each iteration as its own flavour and set of data.

If you want to meet over there, please feel free to drop me a line through the contact page: http://www.icopartners.com/contact.php

GFG 2010 – The aftermath

<img class=”alignright size-medium wp-image-1115″ title=”gfg” src=”http://www.icopartners.com/blog/wp-content/uploads/2010/01/gfg-300×128.gif” alt=”gfg” width=”300″ height=”128″ />The event in Hannover proved to be very good. I was particularly impressed by the content, all the speakers being very good in their field. But there is something that needs to be said on the organisation as well which was spotless. It reminded me of the Nordic conference in the sense that it looked perfect from where I stood, especially as a speaker. The organisation, the audience, the facility, all were great.

I will definetely attend again given the opportunity.

This being said, I also wanted to share here the presentation I gave there. You will find it familiar as I have been speaking on the topic quite a lot for the past 12 Months, but numbers have been refreshed, so it might still be worth a read for some of you.<!–more–>
<div id=”__ss_3022202″ style=”width: 425px; text-align: left;”><a style=”font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;” title=”GFG 2010 – F2P In Europe” href=”http://www.slideshare.net/ICOPartners/gfg-2010-f2p-in-europe”>GFG 2010 – F2P In Europe</a><object width=”425″ height=”355″ data=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gfg2010-f2pineurope-100129071246-phpapp01&amp;stripped_title=gfg-2010-f2p-in-europe” type=”application/x-shockwave-flash”><param name=”allowFullScreen” value=”true” /><param name=”allowScriptAccess” value=”always” /><param name=”src” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gfg2010-f2pineurope-100129071246-phpapp01&amp;stripped_title=gfg-2010-f2p-in-europe” /><param name=”allowfullscreen” value=”true” /></object>
<div style=”font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/”>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/ICOPartners”>ICO Partners</a>.</div>