In preparation for my upcoming GDC talk “Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and ‘No Man’s Sky’“ I talked to plenty of high profile journalists to find out what makes them cover games.
Author Archive for: ThomasR
About Thomas Reisenegger
During his studies to obtain a degree in International Marketing in Austria, Thomas went abroad to do an internship at ICO. Later on he worked as a freelancing video game journalist and run an award winning launch campaign for a smartphone game, before returning to Brighton in 2014 to work as a German PR executive for ICO. Welcome back!.
Entries by Thomas Reisenegger
At ICO Partners we do PR for a wide range of games (from SMITE to Armello) and recently we started working on our first episodic game: The indie title The Lion’s Song.
To celebrate this week’s launch of Episode 2, in this blog post we want to share some episodic-specific lessons we learned from supporting developer Mipumi Games to launch Episode 1 of the game.
On this blog we mostly talk about topics from the video games consulting part of ICO Partners, but we also have an excellent Public Relations team working on a wide range of clients and titles (from big players like SMITE, Fractured Space, Endless Legend to indie titles such as Evoland, The Lion’s Song and Fragments of Him). This April I […]
Traditionally, on every April 1st countless game makers pull off April fools’ jokes, with at least as many gamers and more importantly media laughing or complaining about them. This raises the question of whether cooking up an April fool’s joke could be more than just an enjoyable team building exercise, and actually be a strong PR tool for your game? The short answer: yes! Just kidding: like almost everything in PR it depends on circumstance.
To try answer the above question more in-depth, we analysed some general data from this year’s jokes. We also examined four very different examples in greater detail. The data below should hopefully help you decide whether participating in next years April’s fool’s fun is worth your PR resources.
This January I did a talk at the Central European Games Conference in Vienna about how small indie studios with tight budgets and little PR expertise can do PR on their own. Today we put the presentation from the talk on SlideShare and you can find it at the end of this post.
With refreshed enthusiasm for it’s consoles just before Christmas, surprisingly big announcements and equally large media coverage it could be argued the PlayStation Experience was a better operation than any other gaming event this year. Proving Sony truly knows how to throw a birthday party for itself and its fans.