Entries by Thomas Reisenegger

6 PR lessons learned from launching the episodic indie game The Lion’s Song

At ICO Partners we do PR for a wide range of games (from SMITE to Armello) and recently we started working on our first episodic game: The indie title The Lion’s Song.

To celebrate this week’s launch of Episode 2, in this blog post we want to share some episodic-specific lessons we learned from supporting developer Mipumi Games to launch Episode 1 of the game.

ICO GDC 2016 talk for free: The 5 Pillars & Pitfalls of Indie Games PR

On this blog we mostly talk about topics from the video games consulting part of ICO Partners, but we also have an excellent Public Relations team working on a wide range of clients and titles (from big players like SMITE, Fractured Space, Endless Legend to indie titles such as Evoland, The Lion’s Song and Fragments of Him). This April I […]

Is an April fools’ joke a good PR tool for your game?

Traditionally, on every April 1st countless game makers pull off April fools’ jokes, with at least as many gamers and more importantly media laughing or complaining about them. This raises the question of whether cooking up an April fool’s joke could be more than just an enjoyable team building exercise, and actually be a strong PR tool for your game? The short answer: yes! Just kidding: like almost everything in PR it depends on circumstance.

To try answer the above question more in-depth, we analysed some general data from this year’s jokes. We also examined four very different examples in greater detail. The data below should hopefully help you decide whether participating in next years April’s fool’s fun is worth your PR resources.