PR Intelligence – Video game events
A look into the media coverage of some of the key video game events.
Entries by Thomas BIDAUX
Job opportunity at ICO Partners: UK PR Executive
We are looking for a UK PR rep. Spread the word.
Stretch Goals – Best Practices for video games crowdfunding [Part 2]
In this second part, I go over the pros and cons of the different kind of stretch goals seen in video games crowdfunding campaigns.
gamescom 2015 – media coverage analysis
The dust has settled and it is time to have an in-depth look at the media coverage that gamescom received this year. I think you would all benefit checking out my article from last year. I will compare a lot this year and last year, but a proper refresher can be found in that post.
Stretch Goals – Best Practices for video games crowdfunding [Part 1]
Following up on my medium.com piece on the Yooka-Laylee campaign, I feel there is a need for a dedicated blog post on the most common mistake I see on crowdfunding campaigns, both large and small alike: the management of Stretch Goals. Stretch Goals? For those who are not familiar, Stretch Goal is the terminology now […]
The giants hiding a growing problem – Video games on Kickstarter on the first half of 2015
I used to check Kickstarter numbers every month. But as things were getting busy on other fronts, I settled to check on the numbers every quarter, or when I have a conference coming up where I am talking about the topic, whichever happened first. I keep an eye on projects though, but that doesn’t allow […]