PR Monitoring – Q2 2014

Considering I was late on providing a report on April and May, I have decided to take on three months in one go,as well as  a Q2 overview for 2014.

I’ve decided to do away with the usual disclaimer and rather direct people to read this post dedicated to how the tool works, its capabilities and its limitations.

April 2014

01_Games-Total-Reach-APR-2014

April was the ramp up month for Watch_Dogs and the follow-up for Titanfall. Elder Scrolls Online also had a very strong performance as a follow-up to launch.

02_Platforms-Number-of-Articles-APR-2014

May 2014

03_Games-Total-Reach-MAY-2014

Watch_Dogs was, predictably, THE launch of the month of May. You can also see the effects of the Wolfenstein release, Mario Kart 8 and the first preview for CoD:AW.

04_Platforms-Number-of-Articles-MAY-2014

The gap between Playstation 3 and Xbox 360 widened as the month went on. The Wii/Wii U is benefiting significantly from Mario Kart 8.

June 2014

05_Games-Total-Reach-JUNE-2014

The month of E3 – you can see the impact the event had with four of the top five games getting massive attention during the event. The overall number of articles was also significantly higher than what we saw in the previous months.

06_Platforms-Number-of-Articles-JUNE-2014

In a similar way, the extra focus that E3 brings was a majot benefit to consoles. An interesting point to note is the Playstation 4 alone received more mentions than the whole of the Xbox brand for the first time.

Q2 2014 numbers

I thought I would provide some overall comparison for the past 3 months, looking at all the games that made it into our top 15. It helps illustrate which titles are consistently getting a lot of attention against other top tier titles. Because of the way we track data, I decided to remove some games that had false positive in some of those months (Pokemon was one of them)…

07_Articles-per-month-Q2-2014

08_Total-of-articles-per-game-Q2-2014

Whenever I look at the data, I find the concentration of articles on so few titles surprising. That a single title gets more than twice the amount of coverage than any other games and three times more than every game outwith the top 5 is an interesting look into what the media is focusing on.

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  1. […] for a single game in a month. In 2014, the game with the most articles in a given month was Watch Dogs with close to 11,000 articles when it was released in May, with the close second GTA 5 with 9,600 articles in November, both of those performances being […]

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