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PR for F2P Games – presentation from GDC15

Following up on Thomas R. post this week on PR for indies, I wanted to share the presentation I gave this year at GDC during the Free-to-Play Summit. The lectured was framed as PR for F2P games in Europe, but at the end, it was more a “PR for F2P games” in general, with a side of European specific comments in it.

As always, the slides would be better in context of the talk, but there are probably informations that are relevant without the context. Once the video is up on the GDC Vault, I will probably notify it here.

Last disclaimer before the slides: I was very much a sock puppet during that lecture. The day-to-day PR work is very much done by my team, so I ended up repeating a lot of what they told me… That’s not me covering my ass, that’s me telling you all that they are the clever knowledgeable bunch, not me.