The Operator - Marketing, PR, Creative & Creators

Examining the files

For The Operator, ICO worked closely with the small indie team at Bureau 81 since the very beginning of the creative process of the game.

Our work included all the go-to-market planning and strategy, logo, branding and visual development, trailer production, voice acting supervising, and full communications support including PR and creators marketing.

Starting the project, we defined the Unique Selling Points and audience for the studio:

We also created a SWOT and pricing analysis:

Smooth Operating

We produced and published the reveal trailer for the game:

Later on, The Operator was part of the Future Games Show of 2024, with an exclusive trailer produced for it:

We created and sent a unique media kit to journalist on the most special-agent-fashion way possible. It had media having to interact and put clues together to get their game key:

The case goes live

The results for The Operator in 2024 were fantastic overall.

Accomplices

We partnered with many content creators that helped gather attention to this indie debut title.

Operations Center

We also ran several paid social media campaigns with overachieving results that boosted the game's visibility and traction on Steam during the Steam Next Fest and the launch of the game.

The release of The Operator on PC was a big success, as the title was listed as one of the best indie games of 2024, and sold over 100,000 units during its first six months of life.