Starfinder: Afterlight - PR & Kickstarter
ICO is Epictellers Entertainment's PR agency, leading all communications and marketing efforts for their ambitious debut title Starfinder: Afterlight. A tactical science fiction RPG based in the Starfinder universe by Paizo.
To Kickstarter and beyond!
ICO is Epictellers Entertainment's PR agency, leading all communications and marketing efforts for their ambitious debut title Starfinder: Afterlight. A tactical science fiction RPG based in the Starfinder universe by Paizo.
This is a project made by an independent studio based in Barcelona, and in order to meet their goals the game needed extra budget, as well as a big awareness boost.
We jumped into the pilot seat and helped securing coverage from top tier outlets, delivered an online event to introduce the game, and got the Epictellers team connected so they could have a super charismatic cast of actors involved.
The voices of the Galaxy
We connected Neil Newbon and Epictellers, for Neil to then become the voice director for the game. This let the team to access a wider pool of actors in the game, with some very well known ones in the cast.
Toss a coin to your space cowboy
Thanks to the combination of getting media attention, progressively showcasing the talent involved in the game and running a contained paid social media campaigns, Starfinder: Afterlight jumped to lightspeed gathering followers and ultimately managed to raise over 800,000 € on their Kickstarter campaign.
