Working with our partners we help tell their story to the right people. From connecting with the right journalists to launching great organic creator marketing campaigns, managing paid creator marketing budgets, drafting press releases or getting award submissions and showcases, we've done it all.
We have a long track-record of successful Kickstarter campaigns and all the information our partners need for their campaigns. We consult, support and help studios design, launch and manage their campaigns, start to finish.
Go-to-market, paid media, merch, in-person activations and events. We can help with almost everything to market your game. And if we can't help you we probably can connect you to the right people who can.
Our team has published some of the most complex, genre-defining games in the industry, managed communities and content creators and navigated the challenges of always-on.
Our multilingual in-house team promotes games in 30 countries and 20 language, through Europe and North America. We understand market specifics and cultural differences across the map.
We build tools to track what matters. From media coverage to the impact of your creator campaigns or the management of your review keys. We are agile, data-driven and efficiency-focused.
When you are an indie developer with limited time and limited marketing expertise, having a partner like ICO is critical. They know the indie scene, and they know everyone who talks about the indie scene. They have a true passion for games, and it makes a difference every day in the work they deliver!
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CEO, Shiro Games
We worked with ICO on Paper Beast, the team is very professional, reactive and super available. Their PR reports are absolutely great. Hope to work again with them in the future
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Game Designer & CEO, Pixel Reef
I'm very pleased with our partnership with ICO. They cared just as much as we do for our game, and were great at making and executing plans to achieve our goals against the media landscape. At the same time, they've remained flexible enough to quickly alter things as situations changed or new opportunities have arose.
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Senior Brand Manager – D&D, Wizards of the Coast
We, White Owls have been supported by ICO Partners since the end of 2017. They are great professionals, and the consulting on crowdfunding has been perfect so far. Also their CEO Thomas is the one of the best person to teach you on how to build trust and support from backers on Kickstarter, he is the one of best experts on crowdfunding. We definitely hope to work with them as partners in the future too.
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President and CEO, White Owls
ICO provided communication support for World of Warships and World of Warships Legends in key European markets. Throughout our work together they proven to be a capable, proactive and a reliable agency partner. With the help of their local expertise and global experience we managed to achieve great results together. ICO's team is highly motivated and always ready to look for new communication opportunities.
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Global Product PR Manager, World of Warships
It's really comforting to know that you can count on ICO's friendly team to guide you through the challenges an indie publisher can face. Thanks to a perfect understanding of our goals, they helped us multiple times to figure out the best PR plan for our games.
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Video Games Producer, ARTE
As we are a very small team, ICO was a game changer for the release of The Operator. Their expertise truly made the difference, and they are now my go-to partner for communication and marketing needs.
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CEO, Bureau 81
ICO Partners has been an invaluable partner during an important period for DON'T NOD. It's a real pleasure to work alongside their dedicated and highly professional teams every day.
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Communications Director, DON'T NOD
Diane started her career at Ubisoft in France in Marketing, before being hired by NCsoft Europe as Business Development Manager, managing 3rd party product evaluation and market research. In 2008, she joined Thomas in founding ICO Partners, where she specializes in market intelligence, marketing and monetization topics.
Aaron is an award-winning multi-disciplined Creative Director with 20 year's experience building brands and creating authentic campaigns. Before ICO, he worked at Kano Computing conceiving and launching new products that saw Kano named by Fast Company as the 2nd 'Most Innovative Company' in Consumer Electronics in the world, ahead of Google and Microsoft. He has worked with LucasFilm, Skype, Warner Bros., Innocent, King, Giffgaff, TeamGB and more.
Enrique has a bachelor in journalism and a masters degree in narrative and scripting. He's been in the Spanish games industry for over 15 years and held different roles as news editor as well as social media editor for top tier gaming and general interest outlets in the region. His most recent experience had him interacting with influencers and organizing one of Spain's largest Japanese-themed festival, Mangafest in Seville.
Lewis studied journalism and has worked across multiple roles in the video game industry for more than 10 years. Having written for a cross-section of media outlets, including Rock, Paper, Shotgun, Kotaku and MMORPG.com, he has since jumped the fence to PR. He brings a unique perspective to clients by using his wealth of experience. Support indies!
Fanny has been passionated about videogames, indie creators and mangas since she was very young. She specializes in Digital Communications and holds a bachelor and a masters degree on the subject. Previously she held different roles between PR, Events, CM and Graphism and her most recent work was at Bandai Namco Entertainment France.
Lisa is bringing her knowledge of the developer community and event landscape to ICO. She has spent the past 5 years at Unity supporting game developers across EMEA by organising Unity Developer Days, game jams, online events and networking events. Prior to that, she graduated from Brighton University with a Computer science(Game Development) degree. Lisa is passionate about diversity in the Games Industry and has been involved in various diversity efforts over the years.
Early on, Jenie knew that she would like to work in the games industry. Determined to turn her passion into a career and share her enthusiasm for video games. She has a degree in German language and literature with a focus on game studies as well as a bachelor in arts. She was already able to gain experience in marketing, editing/writing, podcast production and management and after her studies she worked as an editor and social media manager for an iGaming company.
Games professional with 10 years experience in esports with major gaming companies. Commentary, analysis, broadcast hosting and community management has comprised the majority of James's career, working at Riot Games on League of Legends and the LoL World Championships. Prior to that James worked with Team Dignitas alongside brands such as Alienware, Intel, and HyperX on marketing strategies, as well as pro-teams, personnel, and event management.
David studied Tourism at university and took a postgraduate in Corporate Communications, and applied that knowledge into the video games industry. After working as a Junior Public Relationships for Play Station Spain and Community Management for more than two years at Ubisoft, David joins ICO to bring his ideas and attention to detail to different brands in order to bolster their Social Media presence, as well as Influencers curating and management.
Before moving to England to take on an International Producer role at NCsoft Europe, Hyunah lived in Japan for 3 years while working at NHN Japan as a lead game designer. Previously, she worked as a game designer at NCsoft Korea and has extensive experience in online games. Hyunah has worked in licensing entertainment properties from Korea and Japan for her own company, and has a background in Film and TV production, having originally graduated from Dongguk University in Seoul.
Anja found her love for videogames playing Spyro the Dragon with her mom. Since, games have been a part of her life. A bachelor’s in psychology brings a unique perspective to her PR work. Worked with Epic, Pokémon, Activision Blizzard and Capcom.
Saul is a creative, restless and curious computer engineer who began his career as a developer for one of the largest banks in Spain. Now, pursuing his true passion for videogames, he brings his expertise to ICO to craft the best tools for the team.
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Drop us a line to know more about what we do, set up a call or just to say hello. We love meeting new people!
4th Floor Victoria House
125 Queens Road
Brighton, BN1 3WB
United Kingdom
contact@icopartners.com