Dispatch - PR

Heroes at work

As the only PR agency for Dispatch across all territories except Japan, Korea, and China, our role was to support this high profile title from Steam Next Fest demo through launch and beyond.

We coordinated all media outreach, organized a hands-off preview event, reviews, interview pitching, and submissions for awards, as well as in-person and virtual events.

We worked with the Adhoc team to ensure a constant stream of communication and interviews were happening ahead and after ther release of the game, to keep the buzz the game had managed to achieve prior to its Steam Next Fest demo.

The Dispatch release was a success, with the game selling over 3 million copies within two months, receiving high critical acclaim and nominations for BAFTA, TGA, and D.I.C.E. Awards, among others.