Aaron is an award-winning multi-disciplined Creative Director with 20 year's experience building brands and creating authentic campaigns. Before ICO, he worked at Kano Computing conceiving and launching new products that saw Kano named by Fast Company as the 2nd 'Most Innovative Company' in Consumer Electronics in the world, ahead of Google and Microsoft. He has worked with LucasFilm, Skype, Warner Bros., Innocent, King, Giffgaff, TeamGB and more.