Riot Games – In touch with Europe
League of Legends / client 2010 – 2014
We have been working with Riot Games on it’s leading free to play game League of Legends from 2010 to end of 2014. ICO was the main contact for European media and managed press relations, event support and translated and sent out press releases and news contacts on behalf of Riot to European media. Moreover, we provided Riot with market insight through regular and bespoke reports about the European MOBA landscape.
“ICO has taken over PR for Riot Games when Riot decided to self publish in Europe. The results have been excellent. ICO is critical in League of Legends organic growth in Europe.”