On this blog we mostly talk about topics from the video games consulting part of ICO Partners, but we also have an excellent Public Relations team working on a wide range of clients and titles (from big players like SMITE, Fractured Space, Endless Legend to indie titles such as Evoland, The Lion’s Song and Fragments of Him).
This April I did a talk at GDC about indie games PR titled “Everyone Can do PR – The 5 Pillars & Pitfalls of Indie Games PR”. You can watch the talk for free on the GDC Vault by clicking on the image below. You can also check out the slides and download them here.
Talk description: “In today’s crowded games market that sees hundreds of game releases each month, getting overlooked is one of the biggest threats for indie games. This session covers the 5 PR pillars indie studios doing their own PR should prioritize in order to get heard by press, youtubers and streamers. This 5 key areas are backed up with practical examples and by showing data such as effects of PR stunts on media coverage and sales. The talk also covers 5 typical pitfalls in indie games PR and 5 future trends that will shape how to do PR as a small game studio in the future.”