ICO Partners was founded in May 2008, and is currently based in

Brighton, UK. We are a small, highly specialized team

from all across Europe.

ICO Partners offers consulting and market intelligence services for online games in Europe, with over years 15 of expertise in this industry segment.

ICO Partners

Thomas Bidaux

CEO, Co-Founder

Thomas started working on online games in 1999 and has never stopped since then, getting involved into in projects both grand and small. Always with an eye on the upcoming changes to the market, he ensures the company operates smoothly while lending his extensive expertise to our clients.

Diane Lagrange

Director & Co-Founder

Diane started her career at Ubisoft in France in Marketing, before being hired by NCsoft Europe as Business Development Manager, managing 3rd party product evaluation and market research. In 2008, she joined Thomas in founding ICO Partners, where she specializes in market intelligence, marketing and monetization topics.

  David Ortiz Lapaz

David Ortiz Lapaz

Communications Director

A Spanish computer engineer with over 15 years experience in the games industry. Before joining ICO David worked for 5 years at NCSOFT Europe, overseeing communications for the Guild Wars 2 community and influencer marketing areas. Afterwards, he took a role as Head of Communications in consumer electronics company Kano Computing, where he led all communications efforts, including PR, content marketing, social media and influencer marketing.

Adrien Lary

Adrien Lary

French PR Manager

Passionate about video games since childhood, Adrien studied business in France and made his first steps in the industry during his final year internship at ICO Partners, back in 2014. After graduating, he continued to work regularly with the team as a freelance before finally settling down in Brighton and joining ICO Partners in 2017. Adrien is now working on the French market.

Nora Holland

Nora Holland

German PR Manager

Nora Reulecke graduated from Paderborn University (Germany) with a Media Science degree and has worked in PR ever since. She moved to England in 2010 where she freelanced as a website copywriter before she joined ICO Partners. For ICO, she works with European editors from across the continent, sometimes getting lucky enough to travel to where they are.

James Bartholomeou

James Bartholomeou

English PR Manager

Graduating with honours in journalism and PR from the University of West of England in 2015, James has worked in video games his entire career. With a background in podcast production and journalism, and a lifelong passion for video games, James has turned to community and public relations as a way to spread the news about games and what they can do in a positive way. He manages the UK and Italian markets.

Lisa Kneidl

Lisa Kneidl

German PR Manager

With a passion for Video Games and Cosplay, Lisa always wanted to have a career in the Entertainment Industry. She graduated in 2016 with majoring in Media, Game and Theatre Studies. Before joining ICO in 2018 she worked as a Tech and Games Journalist in Germany’s Gaming-Capitol Hamburg, still continuing her passion for writing today. At ICO her focus is on the German and Russian Market.

Anouchka Rodet-Besson

Anouchka Rodet-Besson

French PR Manager

Passionate about video games for as long she can remember, Anouchka studied marketing and business strategies in France. She is now making her first steps in the industry thanks to ICO and is working on French and Spanish markets.