Videogames agency unlocking your self-publishing potential. Comms (PR + Influencers), BI and Marketing services.
Since 2008 we’ve helped with League of Legends, SMITE, Northgard, Magic: The Gathering and many more.
We work with you to find your voice and tell your story to the right audience. From connecting with the right journalists to launching great influencer marketing campaigns, drafting your latest press release or managing your online social media presence, we do it all.
We stay on top of trends, gather and analyze data and help you make informed decisions about your games. We have assisted dozens of happy partners with publishing decisions in the last 12 years and our data studies regularly feature in industry press.
Our team is made of games-industry veterans, working in the AAA and indie games you love. We live and breathe publishing and can help bringing your game to market. And if we can’t help you directly we will connect you to the right people who can.
Our team has published some of the most complex, genre-defining games in the industry, managed communities and content creators and navigated the challenges of always-on. Be it on PC/Mac, Xbox One, PS4 or Switch, we likely have done it before.
Our multilingual in-house team is able to promote your game across 30 countries and 20 languages in Europe, all from one central location in Brighton, UK. We understand market specificities and cultural differences across this incredibly diverse region.
We are crowdfunding power-users, we know the data and have done ample research on what crowdfunding success looks like. If you’re building a Kickstarter campaign and are not sure about how to do it, reach out, we can certainly help.
ICO took over PR for Riot Games when Riot decided to self publish in Europe. The results were excellent. ICO was critical in League of Legends organic growth.
I’m very pleased with our partnership with ICO. They care just as much as we do for our game, and have been great at making and executing plans to achieve our goals against the media landscape. At the same time, they’ve remained flexible enough to quickly alter things as situations have changed or new opportunities have arisen.
The team at ICO are an extension to our team here at Wizards of the Coast. They are great partners, very insightful, passionate about games and always have a can do attitude. A pleasure to work with – highly recommend as a communications agency!
ICO has been providing communication support for World of Warships and World of Warships Legends in key European markets. Throughout this period they has proved to be a capable, proactive and a reliable agency partner. With the help of their local expertise and global experience we managed to achieve great results together.
ICO’s team is highly motivated and always ready to look for new communication opportunities.
We, White Owls have been supported by ICO Partners since the end of 2017. They are great professionals, and the consulting on crowdfunding has been perfect so far. Also their CEO Thomas is the one of the best person to teach you on how to build trust and support from backers on Kickstarter, he is the one of best experts on crowdfunding. We definitely hope to work with them as partners in the future too.
We worked with ICO on Paper Beast, the team is very professional, reactive and super available. Their PR reports are absolutely great. Hope to work again with them in the future
When you are an indie developer with limited time and limited marketing expertise, having a partner like ICO is critical. They know the indie scene, and they know everyone who talks about the indie scene. They have a true passion for games, and it makes a difference every day in the work they deliver!
It’s really comforting to know that you can count on ICO’s friendly team to guide you through the challenges an indie publisher can face. Thanks to a perfect understanding of our goals, they helped us multiple times to figure out the best PR plan for our games.
Thomas started working on online games in 1999 and has never stopped since then, getting involved into in projects both grand and small.
Always with an eye on the upcoming changes to the market, he ensures the company operates smoothly while lending his extensive expertise to our clients.
Diane started her career at Ubisoft in France in Marketing, before being hired by NCsoft Europe as Business Development Manager, managing 3rd party product evaluation and market research. In 2008, she joined Thomas in founding ICO Partners, where she specializes in market intelligence, marketing and monetization topics.
A Spanish computer engineer with over 15 years experience in the games industry. Before joining ICO David worked for 5 years at NCSOFT Europe, overseeing communications for the Guild Wars 2 community and influencer marketing areas. Afterwards, he took a role as Head of Communications in consumer electronics company Kano Computing, where he led all
communicatio ns efforts, including PR, content marketing, social media and influencer marketing.
Enrique has a bachelor in journalism and a masters degree in narrative and scripting. He’s been in the Spanish games industry for over 15 years and held different roles as news editor as well as social media editor for top tier gaming and general interest outlets in the region. His most recent experience had him interacting with influencers and organizing one of Spain’s largest Japanese-themed festival, Mangafest in Seville.
Laura is bringing her knowledge of communication and game production to ICO. After 10 years as a journalist, she‘s been working as a freelance producer for the past five years, working on productions for Wild Sheep Studio (Montpellier), Darjeeling (“Homo Machina”) and Pastagames (Paris). She’s also been organizing the indie game festival, IndieCade Europe since the first edition in 2016.
Nora Reulecke graduated from Paderborn University (Germany) with a Media Science degree and has worked in PR ever since. She moved to England in 2010 where she freelanced as a website copywriter before she joined ICO Partners. For ICO, she works with European editors from across the continent, sometimes getting lucky enough to travel to where they are.
Graduating with honours in journalism and PR from the University of West of England in 2015, James has worked in video games his entire career. With a background in podcast production and journalism, and a lifelong passion for video games, James has turned to community and public relations as a way to spread the news about games and what they can do in a positive way. He manages the UK and Italian markets.
With a passion for Video Games and Cosplay, Lisa always wanted to have a career in the Entertainment Industry. She graduated in 2016 with majoring in Media, Game and Theatre Studies. Before joining ICO in 2018 she worked as a Tech and Games Journalist in Germany’s Gaming-Capitol Hamburg, still continuing her passion for writing today. At ICO her focus is on the German and Russian Market.
Fanny has been passionated about videogames, indie creators and mangas since she was very young. She specializes in Digital Communications and holds a bachelor and a masters degree on the subject. Previously she held different roles between PR, Events, CM and Graphism and her most recent work was at Bandai Namco Entertainment France.
Before moving to England to take on an International Producer role at NCsoft Europe, Hyunah lived in Japan for 3 years while working at NHN Japan as a lead game designer. Previously, she worked as a game designer at NCsoft Korea and has extensive experience in online games.
Hyunah has worked in licensing entertainment properties from Korea and Japan for her own company, and has a background in Film and TV production, having originally graduated from Dongguk University in Seoul.
Lisa is bringing her knowledge of the developer community and event landscape to ICO. She has spent the past 5 years at Unity supporting game developers across EMEA by organising Unity Developer Days, game jams, online events and networking events.
Prior to that, she graduated from Brighton University with a Computer science(Game Development) degree. Lisa is passionate about diversity in the Games Industry and has been involved in various diversity efforts over the years.
Drop us a line if you wand to know more about what we do, set up a call or meeting, join our press and content creators list or just to say hello.
We love meeting new people!
Office 6, 10 Fleet Street
Brighton, BN1 4ZE